Joined at seed stage as the first designer and product hire for a marketing software start-up. Oversaw all aspects of design including visual and interaction design, design systems, user research, product quality and marketing collateral. Partnered with CEO on overall product strategy and roadmap. Company was acquired by Snowflake Computing in July 2019.

Designed software across web, tablet and mobile. Clients included early stage startups in hardware robotics, virtual reality, smart home products, and artificial intelligence as well as established e-commerce brands (Allbirds, Ariat, etc).

Taught core undergrad design curriculum, including rapid ideation and prototyping (ME101 Visual Thinking), history and impact of modern design (ME120 History & Philosophy of Design), product drawing (ME110 Design Sketching). Led design thinking work-shops for executives and students at the d.school.