• Founding designer

• Worked across all aspects of the product including: Core Product, Growth, Engagement, Content, Discovery, Gamification, Marketing, and the Classroom Experience, ensuring experiences catered to the specific needs of Educators, Parents, and Children.

• Contributed to Epic’s growth from inception to a mature product used by 75M+ kids worldwide and adopted in 80%+ of US elementary schools.

• Collaborated with cross-functional teams to ideate, design, A/B test, and launch features that promote reading habits, resulting in over 3 billion books read and 60% of paid users hitting daily reading goals.

• Key contributor to revenue growth, increasing from 0 to $60 million in ARR.

• Effectively communicated design rationale to stakeholders to ensure better alignment resulting in faster decision-making, more efficient resource allocation, and confidence in our team’s decision-making process.

• Led the development of our large-scale design system, ensuring consistency across platforms, which streamlined development, reduced costs, and improved user experience.

• Improved Week 1 activation by over 30% and expanded the top of the gamification funnel from ~40% to ~80% of sessions by utilizing several gamification strategies, including: a vision for a reading buddy system that leveraged habit-forming and delightful mechanics, increasing reach through a Daily Star reward, and by adding variability to rewards to increase surprise and unpredictability. Conducted A/B testing to validate the effectiveness of these features.

• Incorporated principles from children's learning, psychology, and reading science to help design magical, age-appropriate interfaces that promoted reading enjoyment and literacy development, leading to better learning outcomes and user satisfaction.

• Built a custom GPT model, to use as a creative, research, engineering, and product partner in the exploratory phase of design.

Led the Product Design team at Epic for over two years, collaborating with management to define strategy, share big-picture vision, and align product/business goals. Additionally providing performance feedback, managing priorities, and actively hiring, laying the foundation for what would become a team of 7 designers.

• Led interface design and art creation for a diverse range of top-performing social and mobile games on iOS, Android, and Facebook platforms, including titles such as Wasteland Empires, Mighty Pirates, and Mermaid World.

• Successfully launched multiple games, including titles that achieved over a million Daily Active Users.

• Collaborated closely with a talented team of artists, developers, producers, and QA in a fast-paced environment to deliver high-quality games that consistently ranked among the top titles on the Facebook mobile gaming platform.

• Conducted player testing and gathered valuable feedback to iteratively improve UI designs, ensuring an optimal player experience.

• Created a wide array of art assets, including icons, HUD elements, 3D icon art, and other creatives for Facebook feeds, maintaining a cohesive visual style across the game.

• Developed engaging UI animations and interactive elements, incorporating particles and other visual effects to create more immersive user experiences.

• Utilized wireframing and prototyping techniques to explore and refine UI concepts, prioritizing intuitive navigation and usability to maximize player engagement and retention.