Led the Revenue Diversity org, an org that built a trusted reputation internally for delivering impactful work. Oversaw key verticals within an important new revenue stream for Twitter, including Professional Journeys, Shopping, and Developer Platform. Reported to the VP of Design and managed a team of 32, including 2 managers.

Developed a variety of net-new features within the Revenue Diversity org, a new team within Twitter. Built a globally diverse team from Berlin to San Francisco, managing 12 designers across 5 verticals, including Subscriptions (Twitter Blue), Payments, and more.

Helped build and led the Messaging, which aimed to create highly personalized, massively scalable content that users would want to engage with. The nimble team worked on email, push notifications, in-app notifications, chatbot experiences, and more. This work became the largest source of organic traffic, generated millions of dollars in revenue, and increased retention.