I’m a Product Designer who builds and scales digital products end-to-end: from early discovery to shipped experiences. My work sits at the intersection of UX, product strategy, and frontend execution. I don’t just design interfaces.

2026 — NowGovTech SingaporeProduct Designer

2026 — Now

Designer @ Singpass

2023 — 2026Ministry of Defence of SingaporeProduct Designer (UX/UI), Digital Ops-Tech Centre

2023 — 2026

Led end-to-end product design for Pinpoint and Pressify, from discovery and ideation to prototyping, user testing, and implementation.

Partnered with product managers and engineers to translate business and user needs into intuitive, scalable design solutions.

Designed and shipped UI improvements and frontend components (React, JavaScript, CSS), enhancing usability and overall product experience.

2021 — 2023Ministry of Defence of SingaporeManager (Internal Digital Experience & Media Communications), RSAF

2021 — 2023

Led digital experience and content initiatives, applying user-centric design principles to improve engagement and communication effectiveness.

Analyzed audience behavior and insights to inform design and content decisions, increasing click-through rates by 15%.

Collaborated with cross-functional stakeholders to align messaging, user needs, and business goals.

2019 — 2021Ministry of Defence of SingaporeAssistant Manager (Research & Communications), Nexus

2019 — 2021

Conducted user and audience research to uncover insights and inform content and communication strategies.

Translated complex information into clear, user-centered narratives, improving accessibility and engagement across diverse audiences.

Developed data-informed content strategies using qualitative and quantitative research.

2017 — 2017Ministry of Education, Singapore (MOE)Recruitment Marketing Intern

2017 — 2017

Singapore

Proposed marketing strategies and solutions to target various stakeholders and increase recruitment rate.

Engaged target audience during events such as fairs and scholarship talks through either emcee-ing or groundwork, to create positive attitudes towards the organisational prospects.

Designed marketing collaterals and ads and created an animated illustrated video.

Education

National University of Singapore

Bachelor of Social Sciences with Honours (First Class Honours)

Meridian Junior College

Experience+

Education

Bachelor of Social Sciences with Honours (First Class Honours)

GCE 'A' Level Certificate