# Trena Lee > Product Designer | UX, Storytelling & Frontend Engineering Location: Singapore, Singapore Profile: https://flows.cv/trena I’m a Product Designer who builds and scales digital products end-to-end: from early discovery to shipped experiences. My work sits at the intersection of UX, product strategy, and frontend execution. I don’t just design interfaces. I translate complex requirements into intuitive systems, aligning user needs, business goals, and technical constraints into products that are usable, scalable, and built to last. With a background across research, communications, and design, I bring a strong lens in user insight and storytelling; shaping not just how products work, but how they are understood and adopted. I work closely with engineers and product managers, and with hands-on experience in JavaScript and TypeScript, I bridge the gap between design and development to ship thoughtful, high-quality experiences. I thrive in fast-moving environments where I can take ownership, drive clarity, and turn ambiguity into structured, impactful solutions. ## Work Experience ### Product Designer @ GovTech Singapore Jan 2026 – Present Designer @ Singpass ### Product Designer (UX/UI), Digital Ops-Tech Centre @ Ministry of Defence of Singapore Jan 2023 – Jan 2026 • Led end-to-end product design for Pinpoint and Pressify, from discovery and ideation to prototyping, user testing, and implementation. • Partnered with product managers and engineers to translate business and user needs into intuitive, scalable design solutions. • Designed and shipped UI improvements and frontend components (React, JavaScript, CSS), enhancing usability and overall product experience. ### Manager (Internal Digital Experience & Media Communications), RSAF @ Ministry of Defence of Singapore Jan 2021 – Jan 2023 • Led digital experience and content initiatives, applying user-centric design principles to improve engagement and communication effectiveness. • Analyzed audience behavior and insights to inform design and content decisions, increasing click-through rates by 15%. • Collaborated with cross-functional stakeholders to align messaging, user needs, and business goals. ### Assistant Manager (Research & Communications), Nexus @ Ministry of Defence of Singapore Jan 2019 – Jan 2021 • Conducted user and audience research to uncover insights and inform content and communication strategies. • Translated complex information into clear, user-centered narratives, improving accessibility and engagement across diverse audiences. • Developed data-informed content strategies using qualitative and quantitative research. ### Recruitment Marketing Intern @ Ministry of Education, Singapore (MOE) Jan 2017 – Jan 2017 | Singapore • Proposed marketing strategies and solutions to target various stakeholders and increase recruitment rate. • Engaged target audience during events such as fairs and scholarship talks through either emcee-ing or groundwork, to create positive attitudes towards the organisational prospects. • Designed marketing collaterals and ads and created an animated illustrated video. ### Creative Intern @ Rothwell Strategies Jan 2016 – Jan 2016 | Singapore • Brainstormed and proposed social media campaigns for clients, such as Maggi Singapore on platforms such as SMRT Feedback by The Vigilanteh, and article ideas on platforms such as The Mothership and TSL. • Created required digital content, and proposal pitch decks. ### Graphic Design Intern @ TheSmartLocal.com Jan 2016 – Jan 2016 • Created illustrations based on client requirements for articles. • Assisted in the photography and videography of various lifestyle videos and articles published on TheSmartLocal website and social media. ### Marketing/Design Executive @ Snapask Jan 2015 – Jan 2016 | Singapore • Originally joined as an intern, was promoted as a part-time executive while schooling after my internship. • Assist in planning of social media campaigns and designing for the campaigns, such as the creation of a New Year themed video that has received 15k views, 183 likes, and 152 shares. • Create Instagram and Facebook content and design any collaterals needed. ## Education ### Bachelor of Social Sciences with Honours (First Class Honours) in Communications and New Media National University of Singapore ### GCE 'A' Level Certificate in Science Meridian Junior College ## Contact & Social - LinkedIn: https://linkedin.com/in/leejiayingtrena --- Source: https://flows.cv/trena JSON Resume: https://flows.cv/trena/resume.json Last updated: 2026-03-31