# Trent Baren > Product Manager at Instagram Location: San Francisco, California, United States Profile: https://flows.cv/trentbaren Product Manager on a mission to build amazing user experiences that drive business outcomes. Years of experience building products at Instagram and Lyft, with a background in growth and product marketing. ## Work Experience ### Product Manager @ Instagram Jan 2022 – Present Building products that help Small Businesses + Creators get the most out of Instagram. Work shapes Identity, Professional Tools, Workflows, Business Accounts across IG and Meta. ### Product Marketing Lead @ Instagram Jan 2021 – Jan 2022 | San Francisco Bay Area Managing a team of product marketing managers building product strategy and leading GTM for products that help Creators, Small Businesses, and Advertisers turn a passion into a living on Instagram. Work includes Business/Creator accounts and tools, insights and metrics, lifecycle marketing, growth, identity, Boost, and more. ### Product Marketing Manager @ Instagram Jan 2019 – Jan 2021 | San Francisco Bay Area Focus: Creators, Small Business / SMBs, Business Growth, Insights, Analytics, Measurement, and Monetization I work throughout the entire product development cycle to define and shape what we build, bring it to market, and everything in between. ### Manager, Ride Experience @ Lyft Jan 2018 – Jan 2019 | San Francisco Bay Area As Manager, Ride Experience, I oversaw several business units that sat at the intersection of brand, product, operations, and the in-car experience. In this role, I built and managed in-app and real-life programs that enhanced and differentiated the Lyft experience for users of the ride-share service. I also managed a team of 3. These include: * Promotional Modes - Thematic, elevated ride types and custom transportation solutions. Many of these were the output of strategic partnerships or brand partnerships with partners like Disney, Anheuser-Busch, Netflix, Google, HBO, and more. A few highlights include: - Minnie Van, a permanent solution that brought ride-share to Walt Disney World Resorts - Base Mode, a partnership with the US Department of Defense that launched a custom ride type designed for the needs of military members and their families - Green Mode, a ride type piloted in Seattle that facilitated pickup in electric-only vehicles *In-App Personalization - I worked with various product and business development teams to build a several layers of targeted, in-app customizations. These would change the car icons to visibly celebrate seasonal moments, partnerships with celebrities and influencers, or local brands and sports teams. *Round Up & Donate - A social impact platform that allows passengers to round up their fare to the nearest dollar, then donate the difference to a cause of their choice. The program has raised millions of dollars in rider donations to charity partners like the HRC, the ACLU, WWF, and more. *Amp - The bluetooth-connected illuminated hardware device that sits at the front of each and every ride. This is a hallmark of the Lyft experience and served as a cost-effective out-of-home marketing channel for brand awareness. ### Program Manager, Ride Experience @ Lyft Jan 2017 – Jan 2018 | San Francisco Bay Area As Program Manager of Ride Experience, I managed marketing programs and go-to-market for seasonal campaigns and major partnerships that drove brand awareness and earned media, like Taco Mode, Lyft's partnership with Taco Bell and YUM! Brands. ### Service Design Lead @ Lyft Jan 2016 – Jan 2017 | Greater Nashville Area, TN As Service Design Lead at Lyft, I led complex experience design initiatives and built a product incubation program to rapidly capture customer feedback. My work helped launch new strategic programs including: *Amp - A bluetooth-connected icon of the Lyft experience *Express Drive - A Vehicle Access program that provides Lyft drivers access to a short-term rental vehicles *Scheduled Rides - Allows passengers to schedule rides in advance, and drivers to add those pickups to their schedule *Express Pay - Allows drivers to cash out their earnings instantly and in real time *Upfront Pricing - Allows passengers to see what their ride costs before they take it *Lyft Hubs - Designed the in-store service experience and queuing system that helped drivers receive in-person support ### Voice of Customer Content Specialist @ Lyft Jan 2015 – Jan 2016 | Greater Nashville Area, TN As a Voice of Customer Content Specialist, I channeled customer insights to improve the quality of the Lyft experience by triaging support tickets and influencing product teams to action on feedback within them. Additionally, I built the 'Contact Us' systems for Lyft passengers, drivers, and a global support organization. ### Founder @ Trent Baren Group Jan 2015 – Jan 2019 | San Francisco Bay Area The Trent Baren Group is a performance marketing agency that helped SMBs grow. I worked with clients to develop digital marketing strategies and helped businesses move their marketing infrastructure from offline to online. ### Account Executive @ Conversion Interactive Agency Jan 2015 – Jan 2015 | Greater Nashville Area, TN At Conversion Interactive Agency, I developed, implemented, and managed growth and mass-scale recruitment strategies for multi-million dollar corporations, including several Fortune 500s. I grew account revenue 92% and leads 82% in my first quarter. ### Digital Strategist @ Ever Inc. Jan 2013 – Jan 2015 I launched and managed social media, PPC, SEO, and content marketing strategies for local businesses driving growth via lead generation. ## Education ### Musical Arts in Economics Vanderbilt University ## Contact & Social - LinkedIn: https://www.linkedin.com/in/trentbaren --- Source: https://flows.cv/trentbaren JSON Resume: https://flows.cv/trentbaren/resume.json Last updated: 2026-04-07