• Built a consumer brand from concept to launch, owning product, design, distribution, and storytelling

• Ran in-market experiments through events, partnerships, and direct customer feedback

• Used community-driven activations to validate ideas before scaling production

Design | Brand Strategy | Creative Direction | Experimental Activations

• Drove $145K+ in product sales through consultative selling, relationship-building, and high-touch service

• Work closely with customers to understand needs, preferences, and context, translating insight into thoughtful styling recommendations across multiple pieces

• Led and coach a team of stylists on the floor, setting standards for customer experience, product knowledge, and conversion

• Achieved $150K in product sales and sold 16 memberships at the Boston Marathon pop-up through consultative, high-touch customer engagement

• Worked directly with customers daily, building strong intuition around behavior, objections, and decision-making within a performance-driven community

• Led and supported community events and pop-ups, using in-person interaction as a feedback loop for product, brand, and experience

• Worked on early GTM motion for a high-growth B2B fintech

• Ran discovery with prospects to identify workflow pain points and adoption blockers

• Partnered cross-functionally to refine positioning and improve funnel efficiency

• Founding Outbound Automated Team Member