# Tricia D.

> Product Design + Trust & Safety @ LinkedIn, MLIS

Location: San Francisco, California, United States
Profile: https://flows.cv/triciad

I like making systems make sense. Mostly, that means helping big teams build powerful and useful things for people, with a special focus on the platform tools and workflows that accelerate them.

## Work Experience
### Director of Product Design, Trust @ LinkedIn
Jan 2025 – Present | San Francisco, California, United States

### Sr. Product Design Manager, Trust & Safety @ Roblox
Jan 2022 – Jan 2025 | San Mateo, California, United States
Building smart, powerful, intuitive safety and support features for a global community of players, parents, and Roblox Creators. We also design super-efficient, assistive, and AI-driven tools and workflows for our internal Safety Platform, supporting the teams that keep Roblox running: thousands of moderators and customer support agents around the world. 

While there, I:

1. Built and led a diverse team of Product Designers who are now respected experts, owners, and advocates for Roblox’s unique Trust & Safety needs (scaling the team from 3 to 6 and counting) 

2. Led the redesign of our most critical Accounts flows: Sign Up, Sign In, Settings, and Parental Controls; shipped incremental updates to security, account recovery, account verification, and alt. account detection features

3. Completely overhauled our moderation platform, unifying dozens of outdated legacy systems into one seamless “Safety ToolBox,” massively increasing mod accuracy, efficiency, policy and abuse vector coverage, and automation capabilities 

4. Defined a unified vision across abuse reporting, customer support, IP infringement, and feedback for Creators, gaining traction and alignment across teams, and bringing disconnected projects together

5. Sparked workstreams to enable Roblox Creators to help keep their own content and experiences civil and safe, running discovery, partnering with UXR, and influencing roadmaps to the VP level

### Director of Product Management, EAX Publishing Tools @ Electronic Arts (EA)
Jan 2020 – Jan 2022 | San Francisco, California, United States
I Iead the “Data & Content Delivery” team – a 40-person pod, directly managing PMs/POs, UX designers, info architects, and UX writers. My team is currently:

1. Reimagining our author workflows and tech architecture to make our platform more intelligent, understandable, and efficient

2. Streamlining the game publishing (eCommerce) pipeline in regular iterations – from fixing usability issues, to data model defects, to automating steps

3. Enhancing the around-game player experience with rich, relevant, contextual, personalized content 

4. Enforcing company-wide data strategy principles, governance, testing, and culture to maintain content quality

### Director of Experience Design, EA app @ Electronic Arts (EA)
Jan 2020 – Jan 2020 | Redwood Shores
I helped execute in-progress design and UX writing for the new built-from-scratch EA app (replacing Origin as EA’s PC game launcher). I managed and supported 5 UXDs, 2 UX writers, 1 UXR, and an IA (with 100% manager satisfaction scores). My team: 

1. Brought the EA app to beta, migrating 10m MAU from Origin

2. Developed a UX writing intake and engagement process for designers, PMs, and devs to engage with copy early; increased copy visibility and collaboration; unburdened devs by shifting string configuration, updates, and localization to writers, empowering them to own their work

3. Led discovery and UXR on “around-game” content opportunities (“this app isn’t just a game launcher, it can make your game better”); successfully trained and mentored 11 UXDs/IxDs on content design and information architecture

### Sr. Content Development Manager | Alexa Voice Service @ Amazon
Jan 2018 – Jan 2020 | Seattle, Washington
At AVS, I built an “object-oriented” filterable documentation website for 3P device makers learning to integrate Alexa into their unique devices. I redesigned the site UX, and I designed and PMed an internal console for technical writers to tag content blocks when publishing new API docs, guides, device requirements, and test cases. I:

1. Defined a global ontology for 3P Alexa devices (to enforce tagging/facets)

2. Updated Alexa 3P developer docs site UI for filtering by device attributes (i.e. I'm building a "TV" connecting over "WiFi" using the "Alexa Device SDK") 

3. Reworked the IA of all docs (i.e. usability testing existing navigation trees)

4. Provided guides for tech writers maintaining navigation schemas, page hierarchy, doc type templates (page structure), and UI components as code

5. Conducted usability testing, Adobe Analytics traffic analysis, and content audits to monitor performance and find opportunities for docs improvements

### UX Producer | Alexa Skills Kit @ Amazon
Jan 2017 – Jan 2018 | Seattle, Washington
I helped 3P developers and customers build things for Alexa though two projects:

Alexa Skill Blueprints: 

1. Wrote and configured all copy (marketing, blueprint content, and tool UI text) for a customer-facing  “create your own Alexa skill” builder

2. Scrubbed UX research to identify opportunities for educational and motivational content; ran card sorting exercises on product categories 

3. Provided visual designer with wireframes, outlines, and usability feedback 

4. Created a style guide; balanced unique needs with existing Alexa brand 

Alexa Skill Developer Console redesign:

1. Partnered with product and dev to refine scope and socialize requirements; consolidated UX's vision for the developer console into an actionable roadmap 

2. Oversaw execution of UX deliverables; managed a UX sprint schedule to prioritize and offer visibility for dev; implemented JIRA and Confluence processes (assets, ticketing workflows, intake, and individualized reporting)

### Director of Research & Product Strategy; Lead UX Architect @ Purple, Rock, Scissors
Jan 2015 – Jan 2017 | Orlando, Florida
For five years, I grew the strategy discipline and team at a digital agency:
1. I increased PRPL’s billable services by 25% (adding UXR, IA, UX, content strategy, product strategy, and CMS configuration); starting as an individual contributor, I ultimately oversaw everything from client pitches, to strategy decks, to prototypes, to process flows and data schemas
2. To scale my growing expertise, I hired, trained, mentored, and supported 8 digital strategists who delivered over 100 enterprise websites and web apps for clients like NBC Universal, Cartoon Network, Hard Rock Cafe, Florida Blue (BCBS), and Davidoff Cigars
3. As a director, I also defined internal processes where there were none: UX, product specs, JIRA, strategy deliverables, SOPs, and client training materials

### UX Architect; Associate Architect @ Purple, Rock, Scissors
Jan 2012 – Jan 2015 | Orlando
Responsibilities
- Owned UX research, IA, content strategy, analytics, and product definition for enterprise-level websites and applications for clients like Joel Osteen Ministries, Florida Blue (Blue Cross Blue Shield), and Davidoff Cigars
- Worked with PMs to determine deliverables and timelines for each project
- Partnered with clients to define the problem and propose user-centered solutions
- Developed and implemented UX research plans; ran usability testing studies
- Collaborated with visual designers, developers, and marketers 
- Constantly defined and improved strategy deliverables and processes
- Ran workshops (journey mapping, user story definition, product requirements, dev estimation) internally and with clients
- Presented research findings and strategy to stakeholders

Accomplishments
- Delivered strategy work for 12 web/native applications (Sept. 2013 - Oct. 2015)
- Won two Gold District Addy’s and a W3 award
- Worked with new business to define/sell UX capabilities and “strategy” as a full phase
- Hired and managed the best intern in history 
- Created and taught an 8-week “UX School” for internal coworkers
- Became one of PRPL’s most trusted client-facing resources

### Adjunct Faculty: Information Architecture @ Valencia College
Jan 2014 – Jan 2017 | Orlando, East Campus
Responsibilities:
- Developed an original IA curriculum for this newly required Graphic Design course
- Taught one section per semester
- Assigned hands-on individual and group projects that became portfolio-worthy deliverables
- Supported other adjuncts and full-time graphics professors, who now teach the course
- Updated lectures, readings, and activities every semester to keep up with industry trends
- Mentored students who showed additional interest in UX/IA

Topics:
- Introduction to IA
- UX Research 
- Usability Analysis
- Personas & Journey Mapping
- Competitive Analysis
- Diagramming
- Content Strategy
- Wireframes & Requirements
- Prototyping & User Testing

### Instructional Assistant; Writing Tutor @ Valencia College
Jan 2009 – Jan 2012 | Orlando, East Campus
Responsibilities:
- Helped struggling writers learn the power of punctuation, active voice, and brevity
- Tutored students in one-on-one sessions 
- Talked students through their essays, speeches, and research papers on all subjects
- Advised on voice, syntax, grammar, rhetoric, and adherence to assignment requirements

### Intensive Reading Teacher @ Orange County Public Schools
Jan 2010 – Jan 2012 | Freedom High School, Orlando
"Teaching to the test" for 9th, 11th, and 12th grade

Responsibilities:
- Inspired low-level readers to love reading through modeling and engaging lessons
- Prepared students for Florida state standardized reading tests
- Adhered to Common Core State Standards for reading benchmarks
- Tracked improvement and individualized instruction


## Education
### Master of Science in Library and Information Science
Florida State University

### Bachelor of Arts in Interdisciplinary Studies: Writing, Psychology, Behavioral & Social Sciences
University of Central Florida


## Contact & Social
- LinkedIn: https://linkedin.com/in/triciadantin

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Source: https://flows.cv/triciad
JSON Resume: https://flows.cv/triciad/resume.json
Last updated: 2026-04-13