# Tricia Quesada Sakai > Product Design Lead | prev at Zillow, Change.org, Trulia | Former entrepreneur Location: San Francisco, California, United States Profile: https://flows.cv/triciaquesadasakai With over 20 years of experience designing, developing, and launching user-centered and scalable products that balance addressing users' problems and business goals, I believe that a deep understanding of users’ stories - their needs and goals - throughout all stages development, is paramount to creating successful experiences. In both my professional and personal life, I look to be involved with products that are meaningful, projects I find challenging, and people who inspire. Key Skills: Product Design, UX Design, Interaction Design, Product Strategy, Service Design, Storyboarding, Journey Mapping, information Architecture, Wireframing, Prototyping, Storytelling, Presenting & Facilitation, UX Testing & Synthesis, Systems Thinking, Design Mentorship, Cross-functional Team Leadership, Change Management, Entrepreneurship, Start-ups, Software Integrations, B2B Tools & Technology: Figma, Framer, Adobe Creative Suite, Jira, Confluence, AI ## Work Experience ### Staff Product Designer @ DoorDash Jan 2024 – Jan 2025 ### Principal Product Designer | Zillow Rentals @ Zillow Jan 2023 – Jan 2024 ### Principal Designer | Change.org @ Change.org Jan 2022 – Jan 2022 • Platform design lead • Design manager of team of product designers ### Principal Product Designer | Zillow Offers @ Zillow Group Jan 2019 – Jan 2022 | San Francisco • Design lead for Zillow Offers | Transaction Portal - a web & mobile-web app that transformed the home buying & selling process 
for Zillow Offers customers. • Design lead for Zillow Offers | Operators Experience - improvements to enterprise software and processes that transformed the home buying & selling process for Zillow Offers operators. ### Senior Product Designer | Trulia Rentals @ Zillow Group Jan 2017 – Jan 2018 | San Francisco, California, United States Design lead for Zillow Rental Payments from ideation to launch - a web-based, multi-branded solution designed to safely and easily facilitate rent-related payments between landlords and tenants, with steady double digit MoM growth rate. • Design lead for of Zillow Rental Leases from ideation to launch, making the experience of creating, signing, and managing residential leases as simple and human as possible while making both landlords and tenants feel secure and protected, now hosting thousands of legally-vetted residential leases nationwide • Led effort to create and evolve process for creating and updating Zillow Rental multi-brand design system, working closely with front end developers and cross-brand design team ### Director of User Experience @ Rafter, Inc. Jan 2015 – Jan 2016 Rafter was an education technology company and the leader in course materials management. Rafter360 was an all-inclusive solution used by colleges to discover, manage, and distribute course materials. It allowed colleges to include books-in-tuition and to provide all course materials to all students on day one. • Led design and front end development from ideation to launch, using an agile methodology, for Rafter360, a web-based, multi-faceted solution that enabled colleges to include books-in-tuition and provide all course materials to all students on day one. It was a cross-platform, cross-device solution used by students, professors, and bookstore managers/clerks. • Partnered with product leads and senior leadership to define product strategy and company-wide roadmap. Established design direction for many Rafter products, both web and native app. • Managed and hired a team of 3 designers and 2 front end developers, establishing a collaborative, user-centered design culture and growth mindset within the product development team and throughout the company ### Senior Product Designer @ Rafter, Inc. Jan 2011 – Jan 2015 • Designed and developed various features and end-to-end solutions for a number of internal and B2C products, working closely with product management and engineering to AB test and implement solutions that increased visibility and revenue • Led and facilitated cross-functional design sessions with multi-disciplinary teams throughout all stages of product development • Collaborated with a team designers/developers to establish brand and interface style guide used throughout the product development team ### Co-Founder / Head of Product & Design @ Babyjellybeans Jan 2002 – Jan 2011 | San Francisco, CA Babyjellybeans was a subscription-based service where parents create customizable websites they could safely share the joy of their baby or family • Conceived the product vision and led product strategy from concept through launch and beyond • Designed and built hundreds of customizable website templates, comprising comprehensive sets of illustrations, color palettes, typography pairings, and a wide variety layouts • Co-led business development, growing yearly revenues to over one million in the first three years • Built partnerships with brands like Paul Frank, Tiny Prints, and Eric Carle to bring to life their delightful artwork in the form of baby/family websites • Designed and built CMS for parents to easily create, publish, and update their custom websites ### Web Design Consultant @ Sakada, Inc. Jan 2000 – Jan 2011 | San Francisco ## Education ### Bachelor of Fine Arts (BFA) in Illustration Academy of Art University ## Contact & Social - LinkedIn: https://linkedin.com/in/triciaqsakai --- Source: https://flows.cv/triciaquesadasakai JSON Resume: https://flows.cv/triciaquesadasakai/resume.json Last updated: 2026-03-30