# Trisha Guido

> ADU - Small Plex Housing Development

Location: United States, United States
Profile: https://flows.cv/trishaguido

I work at the intersection of design, infill housing, and real estate, with a focus on creating pathways to multigenerational wealth and connected communities.

With recent California laws expanding what's possible, I help homeowners, builders, and cities leverage ADUs and small-scale development to bring more attainable housing into high-opportunity neighborhoods.

My background spans sales strategy, model home development, and go-to-market support for residential builders — from single-family and multifamily to ADUs and cottage clusters. I also focus on innovative delivery methods like prefab, panelized, and modular construction that reduce cost, complexity, and time to build.

## Work Experience
### Director, Housing Development @ Relish / Small Plot Homes
Jan 2019 – Present | San Francisco Bay Area
Selected Work:
I support homeowners and local agencies across the SF Bay Area region, helping to streamline post feasibility, permitting, with recent laws for both single and multi-family development. My focus is on identifying the "highest and best use" of each property while guiding homeowners through a smoother Plan.Design.Permit.Build process.

Land Development Advisor – Guided feasibility and entitlement for gentle-density (4–10 du/acre) for several land projects.

Homeplex (NorCal Advisor) – Supported ADU Design-Build & SB9 strategy; conducted site feasibility, zoning reviews, with a phased ADU roadmap.

Masaya Homes – Developed and launched sales strategy for panelized ADU home kit; oversaw lead gen, buyer journey from CRM, feasibility, financing to construction hand-off.

Showroom & Operations – Managed flagship showroom launch (Berkeley) from permitting, merchandising, hiring, and early operations to early-stage turnover and growth.

Housing Policy Research – Conducted applied zoning, financial, and code research on SB9, SB1033, SB684, and cottage cluster models as related to HCD and RHNA housing element goals in NorCal.

### ADU Consultant @ The ADU Center
Jan 2024 – Present
Regional ADU Consultant | ADU Center
I support homeowners and local agencies in navigating the ADU process, from feasibility and permitting to education and planning. By helping identify the highest and best use of each property, I’ve guided hundreds of homeowners toward practical housing solutions.

### Project Manager, Pre-Construction Services @ Building Solutions Integrated Design-Build
Jan 2021 – Jan 2022 | San Francisco Bay Area
- Trained Design.Build PMs on automating job schedules and punch lists
- Assisted with job tracking/budgets given material delays and subcontractor shortages
- Created a materials library of FF&E for initial design meetings, take-offs and supplier costing
- Unfortunately, the Owner closed operations due to COVID-related issues
- Programs - ProCore, BuilderTrend, G.Suite

### Community Sales Manager @ Ryder Homes
Jan 2019 – Jan 2021 | San Francisco Bay Area
- Launched, marketed, and sold out a $17M, 16-unit new construction pocket, cottage cluster neighborhood under strict COVID real estate protocols
- Managed all inbound sales — lead qualification, CRM ranking, and negotiation through COO
- Launched 9-lot subdivision with 1,000+ interior options and buyer customization
- Created lot option tracking tools, leading to a prototype “Build a Room” tool with real-time pricing
Tools: Google Suite, MS Teams, Envision

### Sales and Marketing Manager, Homebuilding @ City Ventures, LLC
Jan 2015 – Jan 2019 | San Francisco Bay Area, CA
Assisted in launching 5 new construction communities (SFH + MFH), from site development to close-out
- Sold and negotiated $11M+ in new home contracts in first year
- Managed full buyer journey — from reservation and contract to design center selections and close of escrow
- Coordinated structural and interior upgrades: cabinets, finishes, and layout changes
-Developed and maintained competitive market analysis for local builders
- Started in marketing; managed $1M+ ad budget in partnership with external agency
Tools: Salesforce CRM, Microsoft Office

### Founder, Designer @ Relish Home + Design
Jan 2003 – Jan 2015 | Portland, San Francisco and NYC
- Founded a curated home and interior design showroom, combining design passion with entrepreneurial drive
- Purchased and renovated a small commercial building, leading a team to subdivide into three office/retail spaces
- Managed the full development cycle: pre-construction, SBA financing, construction, and final inspections
-Created financial budgets for real estate development, TI build-out, and NNN leases over 28 months
Software: Adobe CS, SketchUp, AutoCAD (basic), Shopify, Social Media automation tools

### Sales Engineer Manager - EMEA (Europe) @ Hewlett Packard Enterprise
Jan 2000 – Jan 2003 | London, United Kingdom and San Francisco, CA
- MOAI Tech offered an eCommerce platform that allows supply chain managers to implement
eSourcing strategies. The company was acquired by HP.
- Created and presented Sales and trade show demos and occasional press tours
- Communicated with PM/CTO on customer feedback, market adoption and ranked
product enhancement and feature set requests
- Transferred to the UK to help open EMEA office, hired and trained 3 local Sales Engineers.

### Sales Engineer Manager @ Siebel Systems
Jan 1997 – Jan 2000 | San Mateo, CA
- APM for a telecommunications vertical CRM product. Oracle purchased Siebel Systems
- Co-developed technical training with PMs, Marketing for international field SEs
- Wrote RFP and RFQ technical specifications for Business Development
- Started in Product Marketing

### Product Manager, Automated Testing Tools @ Mercury Interactive
Jan 1992 – Jan 1997 | MD and San Francisco
- APM for LoadRunner, an early web server load testing tool still in operation today
- Managed the Enterprise client Beta testing program and trained field staff
- Moved up the ranks to our international offices to localize product suites

### Computer Science Intern and Programmer @ United States Department of Defense
Jan 1987 – Jan 1992 | Ft Meade, MD and Wash, DC
- Developed programs via HP spectrum analyzer to map Frequency data; received several awards
- Learned UI development for early Xwindows/C++, UNIX X-Windows, Perl and OO programming
- Worked on one of the first CRAY 1 supercomputers to plot linguistic data


## Education
### Diploma in Real Estate Development in Real Estate
New York University

### Bachelor's degree in Computer Systems Management, Business
University of Maryland

### Certificate in Marketing
University of California, Berkeley

### Bachelor of Science - BS in Computer and Information Sciences and Support Services
University of Maryland


## Contact & Social
- LinkedIn: https://linkedin.com/in/trishaguido

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Source: https://flows.cv/trishaguido
JSON Resume: https://flows.cv/trishaguido/resume.json
Last updated: 2026-04-08