Defining and evolving Bobbie's beloved brand identity 💚

→ Responsible for creative development and design for the Bobbie brand across campaigns, product launches, evergreen and paid media channels

→ Executes design across lifecycle, paid ads, organic social, retail, and print with an emphasis on performance and growth creative. Provides feedback and direction for internal team, external partners and freelancers

→ Collaborates with marketing leads to develop channel-specific content and design strategies, reviewing performance and proposing iterations for testing

→ Leads design for high-impact brand campaigns featuring A-list celebrity partners that break through the noise and shape culture

→ Owns growth creative function, defining core best practices for creative, content development, performance analysis and briefing across performance channels

→ Continuously evolves core brand expression, including creation and maintenance of brand book and brand systems

→ Provides pre-production support, art direction, shot listing, and creative development for photoshoots and campaigns. Partners closely with Art Lead and Creative Director to develop impactful, brand forward content. Collaborates with photographers, videographers, animators, retouchers, and producers to bring concepts to life

→ Manages and continuously improves team creative resources including asset management, style guides, templates, and team workflows

Featured in Vogue, Fast Company, Glamour, Adweek, Essence, AdAge, Really Good Emails

Fast Company Brands That Matter 2024, 2025 | Shorty Impact Award Winner | Webby Anthem Award

Bobbie is the first and only mom-founded and women-led infant formula company in the U.S. Bobbie is working to shake the stigma and evolve the conversation around how you feed your baby to one of confidence, not comparison, from how we feed to what we feed.

Supports mission-driven startups with brand development, visual identity, style guides, and web design.

Led design of brand campaigns, partnership activations, and product launches. Created visual designs and design systems for web, email, and social assets and oversaw paid social creative.

Led design for the launch of Houzz Pro, an all new software platform built for home professionals.

Partnered to build the brand from 0 to 1, which successfully debuted at the largest trade show for home professionals in North America. Pitched, art directed and produced the launch campaign featuring real customers. Designed and built the marketing website along with landing pages and paid ads with tailored creative per audience.