# Trudy Vinson

> Design Manager at Bobbie

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/trudy

Hi there! I'm Trudy. 👋🏻  

I'm a multidisciplinary visual designer based in the San Francisco Bay Area. My work has spanned brand design, marketing campaigns, design systems, art direction and production. My approach is equal parts empathy and strategy — I love to combine data with real, authentic human insight to design memorable brands and digital experiences that move the needle. 

View my work:
www.trudyvinson.com

## Work Experience
### Design Manager @ Bobbie
Jan 2024 – Present
Defining and evolving Bobbie's beloved brand identity 💚

→ Responsible for creative development and design for the Bobbie brand across campaigns, product launches, evergreen and paid media channels

→ Executes design across lifecycle, paid ads, organic social, retail, and print with an emphasis on performance and growth creative. Provides feedback and direction for internal team, external partners and freelancers

→ Collaborates with marketing leads to develop channel-specific content and design strategies, reviewing performance and proposing iterations for testing 

→ Leads design for high-impact brand campaigns featuring A-list celebrity partners that break through the noise and shape culture

→ Owns growth creative function, defining core best practices for creative, content development, performance analysis and briefing across performance channels

→ Continuously evolves core brand expression, including creation and maintenance of brand book and brand systems

→ Provides pre-production support, art direction, shot listing, and creative development for photoshoots and campaigns. Partners closely with Art Lead and Creative Director to develop impactful, brand forward content. Collaborates with photographers, videographers, animators, retouchers, and producers to bring concepts to life

→ Manages and continuously improves team creative resources including asset management, style guides, templates, and team workflows

Featured in Vogue, Fast Company, Glamour, Adweek, Essence, AdAge, Really Good Emails
Fast Company Brands That Matter 2024, 2025 | Shorty Impact Award Winner | Webby Anthem Award

### Senior Brand Designer @ Bobbie
Jan 2023 – Jan 2024 | San Francisco, California, United States
Bobbie is the first and only mom-founded and women-led infant formula company in the U.S. Bobbie is working to shake the stigma and evolve the conversation around how you feed your baby to one of confidence, not comparison, from how we feed to what we feed.

### Freelance Brand Designer @ Various Clients
Jan 2022 – Present
Supports mission-driven startups with brand development, visual identity, style guides, and web design.

### Brand Designer @ Modern Fertility
Jan 2021 – Jan 2022
Led design of brand campaigns, partnership activations, and product launches. Created visual designs and design systems for web, email, and social assets and oversaw paid social creative.

### Senior Marketing Designer @ Houzz
Jan 2020 – Jan 2021 | Palo Alto, California, United States
Led design for the launch of Houzz Pro, an all new software platform built for home professionals.

Partnered to build the brand from 0 to 1, which successfully debuted at the largest trade show for home professionals in North America. Pitched, art directed and produced the launch campaign featuring real customers. Designed and built the marketing website along with landing pages and paid ads with tailored creative per audience.

### Marketing Designer @ Houzz
Jan 2016 – Jan 2020 | Palo Alto, CA
Designed digital marketing campaigns for the Houzz App and Houzz Shop across lifecycle, organic social, paid social and display. Directed photoshoots and national broadcast campaigns with a scrappy in-house team. Led design and creation of multiple style guides to elevate the brand for its design-centric audience. Created visuals for product launches and press releases featured in TechCrunch, Forbes, CNBC, and more.

### Design Fellow @ Kleiner Perkins
Jan 2016 – Jan 2016
Selected from over 2,500 applicants nationwide to participate in the Kleiner Perkins Fellowship program, which pairs college students and recent graduates with internships at KPCB's prestigious portfolio companies.

### Graphic Design Student Assistant @ California Polytechnic State University
Jan 2014 – Jan 2016

### Design Intern @ Shutterfly Inc.
Jan 2015 – Jan 2015 | Santa Clara, CA

### Digital Marketing Intern, Dwell Magazine @ Dwell Media
Jan 2014 – Jan 2014 | San Francisco, California


## Education
### Bachelor of Science (BS) in Graphic Communication
California Polytechnic State University-San Luis Obispo


## Contact & Social
- LinkedIn: https://linkedin.com/in/trudyvinson
- Portfolio: https://trudyvinson.com

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Source: https://flows.cv/trudy
JSON Resume: https://flows.cv/trudy/resume.json
Last updated: 2026-04-13