Joined as the first designer, and helped scale the small ed-tech startup team of 6 to a profitable company of 25+ employees with a user base of over 13M+ US students and a $10M+ total funding amount.

Set product vision through an 18 month roadmap built with the leadership team resulting in 50+ features over a 4 year period.

Introduced a 60+ component design system/UI library into the existing web app platform and React JS front-end.

Researched user behavior through a combination of usability testing as well as Google Analytics and Fullstory to identify and optimize experiences across 1,000+ daily user sessions.

Spearheaded a company rebrand as well as a redesign of the desktop and mobile website, helping the company find product market fit and close a $2M+ seed round.

Designed the mobile app for Android and iOS, providing an accessible onboarding experience for our 100,000+ student users.

Developed slide decks and delivered presentations to over 100+ of the top educators and superintendents across the US.