• Developed EduSeek AI’s logo and brand identity, collaborating on multiple concepts with the final human-centered design now live on the company's website

• Contributed to the design of a new feature for the web app, including user research, user flows, wireframes, and high-fidelity UI design ensuring an intuitive and engaging experience for K–12 learners.

• Created custom web illustrations for the EduSeek websites features section to enhance engagement and visual appeal.

• Contributed to the development of an AI prompt generator web app by collaborating with front-end and back-end developers.

• Analyzed industry-leading solutions, conducted heuristic analysis, and used insights to design user flows, low-fidelity sketches, and wireframes.

• Iterated on wireframes after conducting usability testing on low-fidelity designs to ensure optimal user experience.

• Created brand guidelines and UI elements from scratch.

• Created hi-fidelity screens and prototypes for project hand-off to the development team.

• Worked closely with a Product owner and Scrum team to plan, refine, and review sprints for effective project delivery.

Revamped product label for waterproofing chemical company, aligning with trends and stakeholder preferences. Boosted product appeal and created impactful social media posts with mockups for online promotion.

• Conducted research and proposed design solution for Kaboo’s card ordering flow in web app platform to be intuitive, kids friendly and frictionless.

• Conducted competitive analysis and product usability testing for identifying key pain points. Ideated the solution by synthesizing the data, defining persona, affinity maps and user flows.

• Created design elements, low fidelity prototype , high fidelity prototypes. Gathered insightful feedback through usability testing and redesigned the screens based on user feedback received from users.

• Designed an app that simplifies managing subscriptions, controls expenses, and enables smart financial choices.

• Analyzed industry leader solutions, performed heuristic analysis and used insights to design user flows, low fidelity sketches, high fidelity prototypes and reiterations from two rounds of usability testing