• Led major UX initiatives, including Subscription Manager and Prepaid Subscriptions, improving retention, usability, and merchant adoption.

• Built and scaled Ordergroove’s first design system, increasing design efficiency, reducing UI inconsistencies, and streamlining development.

• Worked closely with product marketing and content teams to ensure external product resources, like the Knowledge Center, followed UX best practices.

• Facilitated cross-functional workshops and feedback sessions, ensuring alignment on UX strategy and fostering collaboration.

• Led user research and usability testing efforts, gathering insights to drive informed design decisions.

• Redesigned platform navigation and key user flows, enhancing usability and reducing customer support inquiries.

• Created vision prototypes and sales demos for enterprise clients, helping drive sales and product adoption.

• Designed merchant and customer-facing experiences for SaaS and eCommerce subscriptions, balancing usability with business goals.

• Partnered with engineers to refine and implement UX improvements, advocating for accessibility, usability, and design consistency.

• Conducted UX design for non profit organization, improving accessibility and engagement through user research, inclusive interfaces, and streamlined navigation.

• Redesigned an electronic billing platform, optimizing workflows and UI to reduce billing errors and increase user satisfaction by 15%.

• Managed full-cycle UX projects, from research and wireframing to usability testing and final implementation, ensuring seamless client handoff.

• Developed detailed design documentation, including style guides, user flows, and personas, to maintain consistency and usability across projects.

• Designed marketing assets, including email campaigns, landing pages, and social media graphics, driving a 4.1% increase in website traffic.

• Created high-fidelity mockups and visual assets, aligning with brand identity to enhance digital engagement and customer conversion rates.

• Collaborated with the marketing team to optimize promotional materials for targeted audience segments, strengthening brand positioning.