# Tsai Hidalgo

> Senior Product Designer | Designing seamless experiences that drive impact | Passionate about innovation, psychology, and social good

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/tsai

Welcome to my little corner of LinkedIn! 👋🏼 I'm a Senior Product Designer who’s equal parts problem-solver, storyteller, and design nerd. With a background in digital art and psychology, I love digging into what makes people tick and using that knowledge to craft experiences that feel engaging and just make sense. Whether it’s simplifying complex workflows, refining micro-interactions, or shaping big-picture strategy, I bring curiosity, creativity, and a high bar for craft to everything I design.

What makes me different?🤔 I’m obsessively detail-oriented but never lose sight of the big picture. I thrive in collaborative, fast-moving environments where I can learn, mentor, and push boundaries. Most of all, I believe design should be human, inclusive, and a little bit delightful—because the best experiences aren’t just functional, they stick with you.✨

I’m always open to new opportunities, where I can tackle exciting challenges, grow alongside a great team, and make an impact. If you’re hiring—or just want to chat about UX, psychology, or the best matcha cafes—let’s connect!🍵

## Work Experience
### Senior Product Designer @ Monograph
Jan 2026 – Present

### Senior Product Designer @ Ordergroove
Jan 2022 – Jan 2026
• Led major UX initiatives, including Subscription Manager and Prepaid Subscriptions, improving retention, usability, and merchant adoption.
• Built and scaled Ordergroove’s first design system, increasing design efficiency, reducing UI inconsistencies, and streamlining development.
• Worked closely with product marketing and content teams to ensure external product resources, like the Knowledge Center, followed UX best practices.
• Facilitated cross-functional workshops and feedback sessions, ensuring alignment on UX strategy and fostering collaboration.
• Led user research and usability testing efforts, gathering insights to drive informed design decisions.

### Product Designer @ Ordergroove
Jan 2021 – Jan 2022
• Redesigned platform navigation and key user flows, enhancing usability and reducing customer support inquiries.
• Created vision prototypes and sales demos for enterprise clients, helping drive sales and product adoption.
• Designed merchant and customer-facing experiences for SaaS and eCommerce subscriptions, balancing usability with business goals.
• Partnered with engineers to refine and implement UX improvements, advocating for accessibility, usability, and design consistency.

### UX Designer @ Tsai Hidalgo Designs
Jan 2020 – Jan 2022
• Conducted UX design for non profit organization, improving accessibility and engagement through user research, inclusive interfaces, and streamlined navigation.
• Redesigned an electronic billing platform, optimizing workflows and UI to reduce billing errors and increase user satisfaction by 15%.
• Managed full-cycle UX projects, from research and wireframing to usability testing and final implementation, ensuring seamless client handoff.
• Developed detailed design documentation, including style guides, user flows, and personas, to maintain consistency and usability across projects.

### Visual Designer @ GoCanvas
Jan 2021 – Jan 2021 | Remote
• Designed marketing assets, including email campaigns, landing pages, and social media graphics, driving a 4.1% increase in website traffic.
• Created high-fidelity mockups and visual assets, aligning with brand identity to enhance digital engagement and customer conversion rates.
• Collaborated with the marketing team to optimize promotional materials for targeted audience segments, strengthening brand positioning.

### Graphic Designer @ Generation Infocus
Jan 2019 – Jan 2019 | Greater Atlanta Area
• Developed visually engaging marketing materials, including print and digital assets, supporting educational programs and outreach initiatives.
• Designed branding elements for curriculum materials, improving clarity and engagement for students and educators.
• Worked closely with program coordinators to ensure graphics aligned with organizational goals and messaging.

### Social Media Manager @ CIA Media Group LLC | Digital & Video Marketing Services Exclusively for Attorneys
Jan 2018 – Jan 2019 | Roswell, Georgia, United States
• Managed social media strategy and content creation, increasing audience engagement and brand awareness.
• Developed marketing campaigns and analytics reports, optimizing performance based on audience insights.
• Collaborated with clients to align social content with brand identity and business objectives.


## Education
### Certification in Strategic Business Acumen for Designers
Designlab

### Certification in User Experience Design
General Assembly

### Bachelor's degree in Digital Arts
Oglethorpe University


## Contact & Social
- LinkedIn: https://linkedin.com/in/tsaihidalgoux

---
Source: https://flows.cv/tsai
JSON Resume: https://flows.cv/tsai/resume.json
Last updated: 2026-04-13