Defined the goals of a research study on "Personalized Site Sections" and "AI-Generated Image Library" in collaboration with product managers, user researchers, and engineers.

Built concept prototypes, personalizing each using GPT and Dall-E to test the concept with +5 users.

Presented findings and research results to the leadership team & the product design team at meetings.

Acted as a strategic partner during the discovery and delivery of a new support flow; streamlined divergent user experiences into one using a new tech stack (Zendesk Messaging, Google's Dialogflow & VertexAI).

Drove continuous clarity through strong stakeholder communication utilizing design thinking methods such as prototyping, ideation, HMWs, user flow visualization, prototyping, and visual storytelling.

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Enhanced experiences impacting metrics like support volume, deflection rate, and wait times for the in-house Customer Support org that has over +300 team members.

Drove subscriber growth providing Marketing Organization with a self-service platform enabling internal teams to segment, create, deliver, and measure the effectiveness of marketing investments reaching over $100M/year.

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Mentored three designers, instilling principles of product strategy and user-centered design thinking.

Influenced team values and principles and review structures within the Platform Product Design team.

Facilitated design workshops & sprints, aligning with cross-functional partners and stakeholders to distill requirements and devise innovative solutions.

Merged user feedback with business requirements, driving significant improvements such as 25% increase in user logged-in rates and 87.5% decrease in manual account verification for Customer Support.

During the company's annual hack week, prototyped a Website Builder in Virtual Reality (VR) using Unity. Explored methods to translate fundamental web design principles into an immersive 3D design system and VR experience.

Created user flows and interactive prototypes to communicate design solutions with product managers, engineers, data scientists, UX writers, curriculum developers, and marketing experts.

Run design sprints with cross-functional team members to solve complex business and design challenges through ideating, prototyping, and testing.

Validated design decisions by conducting usability testing with users working together with UX Researchers.

Advocated for human-centered design and business decisions, influencing product, and brand experience.

Optimized primary user flows and designed intuitive product experiences to help users create social videos faster and easier.

Interviewed with over fifty users; tested over fifteen low-fidelity wireframes and high-fidelity prototypes iteratively in collaboration with research function.

Partnered with cross-functional peers, contributed to design-system, and developed strategies that standardized and expedited implementation.