# Tuba O. > Product Design Leader | Designing content solutions leveraging genAI @ Squarespace. Location: New York, New York, United States Profile: https://flows.cv/tuba Hi there 👋 my name is Tuba. I am a senior product designer with a combined 12 years of experience in the tech industry and architecture. I thrive in collaborative environments and enjoy working with individuals from diverse backgrounds. At Squarespace, I'm focused on designing help and support experiences for millions of users who rely on Squarespace for their businesses. I provide design support to multiple product teams, enable them to build products for internal use. As a systems thinker, I excel at creating simple, effective designs to solve complex problems. By incorporating storytelling methods to my every day design communication, I convey my ideas clearly and influence product decisions. I value having a growth mindset in life and work. Learning and growing is the only direction our minds and bodies naturally drive to, and we should all embrace change within and around us for constant growth. If you are a hiring manager or recruiter interested in learning more about the products & experiences I design, check out my works at www.tubaozkan.com. ## Work Experience ### Senior Product Designer II @ Squarespace Jan 2023 – Present Influenced generative AI strategies by ideation and execution, contributing to two business-critical initiatives. Personalized site content through AI-Generation: • Defined the goals of a research study on "Personalized Site Sections" and "AI-Generated Image Library" in collaboration with product managers, user researchers, and engineers. • Built concept prototypes, personalizing each using GPT and Dall-E to test the concept with +5 users. • Presented findings and research results to the leadership team & the product design team at meetings. Unified support experience at Help Center and empower self-help with genAI solutions: • Acted as a strategic partner during the discovery and delivery of a new support flow; streamlined divergent user experiences into one using a new tech stack (Zendesk Messaging, Google's Dialogflow & VertexAI). • Drove continuous clarity through strong stakeholder communication utilizing design thinking methods such as prototyping, ideation, HMWs, user flow visualization, prototyping, and visual storytelling. Made data-informed design decisions collaborating with a PM, analyst, and conversational designer to improve the chatbot's deflection by 10% via recommending relevant resources. --- As the lead product designer for the internal platform group, applied user-centered design methodologies across two internal organizations. • Enhanced experiences impacting metrics like support volume, deflection rate, and wait times for the in-house Customer Support org that has over +300 team members. • Drove subscriber growth providing Marketing Organization with a self-service platform enabling internal teams to segment, create, deliver, and measure the effectiveness of marketing investments reaching over $100M/year. --- • Mentored three designers, instilling principles of product strategy and user-centered design thinking. • Influenced team values and principles and review structures within the Platform Product Design team. ### Senior Product Designer @ Squarespace Jan 2022 – Jan 2023 • Conducted interviews with more than 50 customers and employees, developing user flows, wireframes, and high-fidelity prototypes to articulate and validate design decisions. • Facilitated design workshops & sprints, aligning with cross-functional partners and stakeholders to distill requirements and devise innovative solutions. • Merged user feedback with business requirements, driving significant improvements such as 25% increase in user logged-in rates and 87.5% decrease in manual account verification for Customer Support. • During the company's annual hack week, prototyped a Website Builder in Virtual Reality (VR) using Unity. Explored methods to translate fundamental web design principles into an immersive 3D design system and VR experience. ### Product Designer @ Squarespace Jan 2021 – Jan 2022 ### Product Designer @ Codecademy Jan 2020 – Jan 2021 | New York, United States • Presented wireframes and high-fidelity mock-ups that helped the executive team to define the company’s long-term product strategy: Iterated on solutions based on feedback from leadership. • Created user flows and interactive prototypes to communicate design solutions with product managers, engineers, data scientists, UX writers, curriculum developers, and marketing experts. • Run design sprints with cross-functional team members to solve complex business and design challenges through ideating, prototyping, and testing. • Validated design decisions by conducting usability testing with users working together with UX Researchers. • Advocated for human-centered design and business decisions, influencing product, and brand experience. ### Product / UX Designer @ Animoto Jan 2019 – Jan 2020 | Greater New York City Area • Influenced the company's two-year product strategy as the lead designer in a team tasked to rethink the user experience holistically for desktop and mobile platforms (IOS). • Optimized primary user flows and designed intuitive product experiences to help users create social videos faster and easier. • Interviewed with over fifty users; tested over fifteen low-fidelity wireframes and high-fidelity prototypes iteratively in collaboration with research function. • Partnered with cross-functional peers, contributed to design-system, and developed strategies that standardized and expedited implementation. ### Adjunct Faculty @ Parsons School of Design - The New School Jan 2018 – Jan 2020 | New York, United States • Designed curriculum and taught a studio course on Designing & Prototyping for Augmented Realities (AR). • Taught Physical Computing course to master level Design and Technology students. ### XR Experience Designer @ NYC Media Lab Jan 2019 – Jan 2019 | New York, United States • Created an augmented reality (AR) escape room experience for TV show Project Blue Book by working with A+E Networks & NYC Media Lab as part of Multi-User AR & Geolocation Prototyping Challenge. • Led the team and showcased the experience at NYC Media Lab Demo Day and at NYCML'19. ### Product / UX Designer @ Teknikio Jan 2018 – Jan 2019 | Greater New York City Area • Worked with product managers and engineers to turn user insights and business needs into products that drive balanced business value through a process of rapid exploration, product definition, and product validation. • Ideated and iterated on experiences for new product initiatives in Teknikio’s ecosystem. • Produced multiple concepts and prototypes rapidly and brought ideas to life by sketching and creating high-fidelity mockups and interactive prototypes. Led research sessions with children (from age 8 to 13) to test the usability of new kit ideas. Designed instructional print materials. ### Creative Technologist @ Havas Jan 2018 – Jan 2018 | New York, United States • Built interactive augmented reality (AR) prototypes for a client, Vuse’s unboxing experience using Unity Vuforia AR Kit and Three.js. • Decreased bounce rates and increased donations for Reach Out & Read by re-designing their website's landing page and donation page. • Presented design solutions and prototypes during client meetings. • Created an interactive and sensory photo booth experience, Aura, for Havas NYC office by collaborating with two other technologist interns. ### Visual Designer @ Parsons Jan 2017 – Jan 2018 • Designed digital materials and tutorials for an educational research project. • Worked as visual design lead for the MIT Pressed book “Iterate: Ten Lessons on Design and Failure.” ### XR Experience Designer @ NYC Media Lab Jan 2017 – Jan 2018 • NYC Media Lab & Publicis Health, AR Startup. • Conducted user research, developed a business plan and minimum viable product (MVP) for one of the founded AR Start-up Projects, “WonderLanAR”, during 6 weeks Accelerator Program. ### Experience Designer / Design Instructor @ Istanbul Technical University Jan 2013 – Jan 2017 | İstanbul, Türkiye • Designed books, websites and exhibitions. • Taught at Design Studios, developed curriculum for studio courses with a focus on design thinking. • Organized workshops and conferences at the Faculty of Architecture and Design. ### Architectural Project Manager @ A4 Architecture Jan 2013 – Jan 2013 | İstanbul, Türkiye • Designed office interiors and managed sites during the construction project. • Responsibilities: preparing client presentations, site management, visualization, drawing 1/20 to 1/1 architectural details. ### Architectural Designer @ EAA-Emre Arolat Architecture Jan 2012 – Jan 2012 | İstanbul, Türkiye • Involved in various projects, Factory Exhibition, Yenikapi Design Competition, Sancaklar Mosque, Zorlu Center Project, as an architect and designer. • Responsibilities: Video editing, visualization, drawing 1/20 to 1/1 architectural details, working as a site controller; controlling shop-drawings and finishing details. ### Architect (Biz Development) @ Decathlon International Jan 2010 – Jan 2011 | Istanbul, Türkiye ## Education ### Master of Fine Arts (M.F.A.) in Design and Technology Parsons School of Design - The New School ### Doctor of Philosophy - PhD in Architectural Design Istanbul Technical University ### Master of Science (M.Sc.) in Architectural Design Istanbul Technical University ### Bachelor's degree in Architecture Mimar Sinan University of Fine Arts ### Exchange Student in Architecture Universitat Politècnica de Catalunya ## Contact & Social - LinkedIn: https://linkedin.com/in/tuba-ozkan - Portfolio: https://tubaozkan.com - Portfolio: https://www.tubaozkancoaching.com - Facebook: https://facebook.com/tuba.ozkan.332 --- Source: https://flows.cv/tuba JSON Resume: https://flows.cv/tuba/resume.json Last updated: 2026-03-30