In the Global Digital Solutions and later Global IT Land & Digital Solutions, I am part of the unit assigned to Marker-Facing Products.

I took ownership of the Design System effort including developing a storybook instance, providing designs to Agile-driven teams to deliver to their business partners with varying topics from the logistics domain, and ran international user research in Germany, NL, and Sweden.

Other topics that I took ownership of were the Design Chapter, Design Sprints, Workflows, A/B Testing and Analytics setup.

Designed the mobile version of the company’s core product in a cross-functional, agile environment. Performed Evaluative and Exploratory User Research extensively.

Key Projects: Conversion Rate Optimization, Mobile Configurators, UI Guidelines, Assembly Manuals

I have led the UX team at Collective serving customers like Garanti, Ford Otosan, Vodafone, and Philip Morris International.

Key highlights:

* Was mainly responsible delivering digital experiences.

* Hands-on done: User Research, Prototyping, Taskflows & UI Specifications, Workshops.

* Worked end-to-end, including project development and content production.

Working close with the CEO and Founder of Ciceksepeti (Turkish version of 1-800-Flowers), I planned the roadmap for the emerging startup Mizu and managed SCRUM and Kanban project cycles with the development team along with conducting daily usability tests, backlog grooming and requirement analysis.

We researched the problem space for Power Management with Low-Medium level Switchgear used in hospitals and campuses, envisioned, and prototyped a solution together with our sponsors at Eaton.