# Tushar Roy

> Staff Product Designer • Business-Aligned UX Strategy, Research, E2E Design & Cross-Functional Leadership • AI-Driven Enterprise SaaS, Developer Tools & Data Visualization Platforms

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/tushar

I’m a Product Designer crafting consumer-grade experiences at enterprise scale.

My work is shaped by two lenses: a background as a UI Developer and lived experience as a color-blind designer. I craft systems that are feasible, scalable, and accessible from the ground up.

I’ve led 0→1 designs and transformations, and mentored global design teams - delivering in environments with unclear ownership, competing constraints, and evolving requirements.

Always happy to connect on accessible AI, human-centered systems, and building products that work for everyone. Feel free to reach out.

## Work Experience
### Product Design Lead @ Apple
Jan 2025 – Present | San Francisco Bay Area
Consulting with Apple’s Information Security organization on a high-impact enterprise product in a complex, security-sensitive domain.

Driving end-to-end product design evolution, from UX strategy to execution, including establishing a scalable design system to unify and elevate the experience.

Partnering with cross-functional teams to shape a more cohesive, efficient, and user-centric product vision while operating within highly confidential environments.

### Staff Product Designer - Security, Compliance and VCF Marketplace @ Broadcom
Jan 2023 – Jan 2025 | San Francisco Bay Area

### Senior Manager - Design Strategy & Management @ VMware
Jan 2022 – Jan 2023 | San Francisco Bay Area
Lead the VMware Design Platform to enhance centralized content, services, community engagement, and thought leadership for internal and external stakeholders.
Coordinate Central UX Org Initiatives focused on the rollout, adoption, improvement, and refinement of VMware Design Process.
Manage 17 Strategic Initiatives Groups (SIGs) dedicated to enhancing capability, fostering consistency, and promoting collaboration within the organization.
Oversee Community Engagements, UX expos, workshops, and conferences for 270+ designers, researchers, & UI engineers.

### Product Design Manager @ VMware
Jan 2019 – Jan 2022 | San Francisco Bay Area
Built a design team within VMware Engineering Services (VES) to deliver 18+ initiatives, driving design penetration across 80% of all VES projects.
Managed a diverse team of 11 designers across Bulgaria, India, & USA, streamlining design processes and reducing iteration time by 50%.
Championed UX Education & UX Maturity Programs, resulting in 3x increase in design-led projects and those that start with a design strategy.
Mentored 2 managers and multiple individual contributors through formal VMware mentorship programs.

### Senior Product Designer @ VMware
Jan 2015 – Jan 2019 | San Francisco Bay Area
Led 12+ end-to-end design initiatives, implementing research-led design processes and consistently achieving a CSAT score above 80%, including help.vmware.com, SalesPulse, and VMware Learning Platform
Conducted multiple UX workshops to bring alignment with engineering and product teams and sponsors
Collaborated with engineering and product teams to define UX strategy based on business priorities
Mentored over 10 designers
Lead primary and secondary user research for a suite of products

### Lead UI Developer @ VMware
Jan 2013 – Jan 2014 | Palo Alto, California
Lead a UI team to modernize VMware’s Subscription Renewals portal to a responsive multi-platform multi-device web application
Partnered with UX, Product & Backend teams to ensure feasibility
Delivered pixel-perfect UI based on UX red-line specifications
Created a custom UI framework for robustness & reusability

### Senior UI Developer @ Apple
Jan 2012 – Jan 2013
Responsible for front-end of Apple’s internal CMS for MARCOM team. 
Lead UI development for Apple's MFi licensing portal

### Senior Solution Integrator @ Ericsson
Jan 2011 – Jan 2012
Developed UI for a hybrid, device-agnostic web client for Ericsson's Business Collaboration Suite using HTML5 & CSS3

### Senior Software Engineer @ IBM
Jan 2007 – Jan 2011
Responsible for full-stack design and implementation of a SharePoint CMS for Pfizer Animal Health replacing hundreds of microsites

### Trainer @ Freelance Trainer and Consultant
Jan 2003 – Jan 2010
Trained UI Technologies (HTML5, CSS3 & JavaScript) on Web & Hybrid platforms at software companies

### Software Developer @ Nous Infosystems
Jan 2003 – Jan 2007
Developed online games & RIA using .NET/Flash/ActionScript
Designed and developed company website nousinfosystems.com & intranet portal
Designed and developed 8 online casino games for Kismet Studios

### Game Developer @ Kismet International
Jan 2005 – Jan 2006
Designed & developed online games using .NET & Flash technologies

### Trainee Software Developer @ Suprawin Technologies ltd
Jan 2003 – Jan 2003
Created a scheduled sync-up tool for the online version of a VB/ASP based software.


## Education
### High Impact Leadership
University of California, Berkeley, Haas School of Business

### MCA in Computers
Manipal Academy of Higher Education

### BCA in Computers
Bangalore University


## Contact & Social
- LinkedIn: https://linkedin.com/in/tusharroy
- Website: https://www.tusharroy.com

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Source: https://flows.cv/tushar
JSON Resume: https://flows.cv/tushar/resume.json
Last updated: 2026-02-23