• Responsible for leading design experience for Macy’s mobile app - mentoring, reviewing and providing feedback to designers on the team as well as ensuring delivery of elevated quality design

• Led end-to-end re-design of Macy’s App’s “In-Store” shopping experience - connecting the physical and mobile shopping experience to help Macy’s customer experience while shopping in store.

• Delivered two key features for in-store use in-app, Macy’s Pay and Buy on line Pickup in Store – worked closely and collaborated with cross-function team (PM and engineering, UXR), provided IA and user flow interaction throughout the UX experience - including mocks, prototype for user testing, and product launch

• Responsible for re-inventing Macy's Digital experiences by leading mobile app design team and working collaboratively with web channel lead designer on design system to ensure consistent cross-platform look and feel - App Re-design IDA Award Winner https://lnkd.in/gqbr-GX

• Transformed user experience from web-centric to mobile-centric by designing wireframes, interaction, mocks and prototype for user testing and iterations with product development. Identified and defined key unique shopping experiences for app specific experiences

Lead designer responsible for re-imagining Samsung’s mobile product line-up. Responsible for ideation and concept development for Samsung’s flagship mobile line up (GS6-GS7, Note 4 Edge - and beyond) through collaboration with product owners, UX, and engineering stakeholders. Lead and collaborated with designers to develop and improve Samsung mobile device UX and UI design. Researched and analyzed market trends to propose new product ideas. Collaborated with researchers to develop insight strategy and materials for usability studies and surveys.

Early stage development of Samsung Health for mobile devices targeting US market

• Worked collaboratively with Samsung HQ UX team to deliver new key features of Samsung Health for GS8

• Conceptualized output of health data algorithm to provide health insight specific to each customer needs

Collaborated with Samsung HQ R&D to develop products for the next flagship generation of devices

• Worked with user researcher on usability testing for new hardware concepts

• Analyzed data points and provided UX/UI recommendations related to new hardware design form factor

Conceptualization and design ideation of Samsung launcher (TouchWiz) from GS6 and 7

• Researched and analyzed launcher design trends, competitor marketing, and mobile user data

• Defined solutions - provided concept design recommendations to HQ mobile UX team,

including IA, wireframe, UX/UI, visuals and prototype

Design user experience for Samsung video service - Milk Video http://www.samsung.com/us/showcase/milk-video/

• Conceptualization and design ideation - how Millennials consume video - worked with researchers to 
 develop concepts - from design concept, UX, wireframes and low-fi /hi-fi visual mocks to prototyping.

• Designed video service from ideation to MVP launch - including IA, interaction flow and visual design.

• Work on redesign Netflix mobile and tablet UX to develop and created hi-fi and low-fi mocks to prove concept throughout the final design for new innovation of product

• Led user interface for mobile and Tablet team. Responsible to create standard UI for mobile team

• Collaborate with other designer to ensure the UI elements are consistent