# Tussanee "Nui" Garcia-Shelton > Product Design Manager at PayPal In-Store Digital Payment | ex Nextflix, Samsung Location: San Francisco Bay Area, United States Profile: https://flows.cv/tussanee Experienced in innovative user experience design for mobile and tablets both Android and iOS - focus on consumer-facing products. I enjoy design challenge and solving complex process into a simple user experience. Specialties • Innovative user experience design • Product design strategy • Interaction design • Visual design ## Work Experience ### Product Design Manager - In Store digital payment @ PayPal Jan 2020 – Jan 2023 | San Jose, California, United States ### Lead UX designer, Mobile App at Macy’s & Bloomingdale's @ Macy's Jan 2018 – Jan 2020 | San Francisco Bay Area • Responsible for leading design experience for Macy’s mobile app - mentoring, reviewing and providing feedback to designers on the team as well as ensuring delivery of elevated quality design • Led end-to-end re-design of Macy’s App’s “In-Store” shopping experience - connecting the physical and mobile shopping experience to help Macy’s customer experience while shopping in store. • Delivered two key features for in-store use in-app, Macy’s Pay and Buy on line Pickup in Store – worked closely and collaborated with cross-function team (PM and engineering, UXR), provided IA and user flow interaction throughout the UX experience - including mocks, prototype for user testing, and product launch • Responsible for re-inventing Macy's Digital experiences by leading mobile app design team and working collaboratively with web channel lead designer on design system to ensure consistent cross-platform look and feel - App Re-design IDA Award Winner https://lnkd.in/gqbr-GX • Transformed user experience from web-centric to mobile-centric by designing wireframes, interaction, mocks and prototype for user testing and iterations with product development. Identified and defined key unique shopping experiences for app specific experiences ### Principal UX Designer @ LeEco US Jan 2017 – Jan 2017 | San Jose, CA ### Sr Staff interaction designer - R&D mobile innovation @ Samsung Electronics America Jan 2014 – Jan 2017 | San Francisco Bay Area Lead designer responsible for re-imagining Samsung’s mobile product line-up. Responsible for ideation and concept development for Samsung’s flagship mobile line up (GS6-GS7, Note 4 Edge - and beyond) through collaboration with product owners, UX, and engineering stakeholders. Lead and collaborated with designers to develop and improve Samsung mobile device UX and UI design. Researched and analyzed market trends to propose new product ideas. Collaborated with researchers to develop insight strategy and materials for usability studies and surveys. Early stage development of Samsung Health for mobile devices targeting US market • Worked collaboratively with Samsung HQ UX team to deliver new key features of Samsung Health for GS8 • Conceptualized output of health data algorithm to provide health insight specific to each customer needs Collaborated with Samsung HQ R&D to develop products for the next flagship generation of devices • Worked with user researcher on usability testing for new hardware concepts • Analyzed data points and provided UX/UI recommendations related to new hardware design form factor Conceptualization and design ideation of Samsung launcher (TouchWiz) from GS6 and 7 • Researched and analyzed launcher design trends, competitor marketing, and mobile user data • Defined solutions - provided concept design recommendations to HQ mobile UX team, including IA, wireframe, UX/UI, visuals and prototype Design user experience for Samsung video service - Milk Video http://www.samsung.com/us/showcase/milk-video/ • Conceptualization and design ideation - how Millennials consume video - worked with researchers to 
 develop concepts - from design concept, UX, wireframes and low-fi /hi-fi visual mocks to prototyping. • Designed video service from ideation to MVP launch - including IA, interaction flow and visual design. ### Sr. UX/UI Designer for Mobile @ Netflix Jan 2013 – Jan 2014 | San Francisco Bay Area • Work on redesign Netflix mobile and tablet UX to develop and created hi-fi and low-fi mocks to prove concept throughout the final design for new innovation of product • Led user interface for mobile and Tablet team. Responsible to create standard UI for mobile team • Collaborate with other designer to ensure the UI elements are consistent ### Sr. User Experience designer @ Fanhattan Jan 2012 – Jan 2013 | San Mateo Led iOS product UX/UI designer at Fanhattan. Responsible for the new version application design strategy, UX design, and overall product design execution. Mentored junior designers ### Sr. UX/UI Designer for Mobile @ Yahoo Jan 2011 – Jan 2012 Responsible for UX/UI design for IntoNow ipad app ### Sr.UX / Visual Designer @ Yahoo Jan 2007 – Jan 2011 • Led UI/visual design throughout entire product lifecycle, including visual design of screen layouts, color palettes, typography, and user interface elements • Develop concept and design ideation using a user-centered design process. Defining collaborative, adaptive, and creative user experience design strategies based on a sequenced product development process • Develop design concepts and suggest product direction from field research and functional requirements • Effectively and efficiently produce and communicate necessary design deliverable, including visual design specifications, and templates ## Education ### MFA Advertising Design Academy of Art University ## Contact & Social - LinkedIn: https://linkedin.com/in/tussanee-nui-garcia-shelton-25aaa36 - Portfolio: http://nuidesign.com --- Source: https://flows.cv/tussanee JSON Resume: https://flows.cv/tussanee/resume.json Last updated: 2026-04-13