# Tvisha Patel

> Founding Product Designer @ Strawberry.me | Multi-Sided Marketplaces & AI Workflows

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/tvishapatel

I design for complex, data-heavy products where AI and human experience have to work together seamlessly ✧✶
 
My background spans two-sided marketplaces (BetterHelp, Strawberry.me), EdTech (Echokids), and consumer apps (Pool Up) where data, AI-workflows, and simplicity all have to coexist and work for multiple user types at once.
 
As the sole designer at a rapidly scaling startup, I’ve: 
- Built a design system from 0→1 as the sole designer
- Coded features directly in HTML, CSS, and TypeScript
- Improved conversion and retention through research-backed A/B testing
- Shaped product strategy alongside leadership, PM, and data teams

I utilize AI throughout my design process: from pulling data and research with Claude to vibe coding interactive prototypes and shipping production-ready code with Cursor and Figma Make. AI isn't a shortcut for me, it's how I move faster without sacrificing quality or craft. 
 
Feel free to connect or reach out!
✍︎ tvishapatel0@gmail.com

## Work Experience
### Founding Product Designer @ Strawberry.me
Jan 2024 – Present | Palo Alto, California, United States
Strawberry.me is the leading dual-sided professional coaching marketplace platform that matches users with vetted coaches based on their goals. As the founding designer, I owned the entire design function across both sides of the platform.

- Lead the end-to-end creation of a scalable design system
- Design and implement responsive web interfaces using HTML, CSS, and TypeScript
- Drive design decisions and A/B tests that directly improved conversion, retention, and usability.
- Collaborate cross-functionally with PMs, engineers, data teams, and marketing

### Honors Thesis Researcher @ Hegarty Spatial Thinking Lab
Jan 2023 – Jan 2024 | Santa Barbara, CA
Conducted an honors thesis study on how button design affects website navigation and selected as 1 of 15 posters (out of 240) at the UCSB Library Undergraduate Research Showcase; manuscript pending publication in URCAJ.

- Recruited and ran in-person sessions with 120 participants across a self-designed research protocol
- Analyzed behavioral data in R to identify specific design elements that improve navigational efficiency

### Product Designer @ BetterHelp
Jan 2023 – Jan 2023 | Mountain View, California, United States
BetterHelp is the largest online therapy matching platform and marketplace, matching users with licensed therapists. I designed across both consumer- and therapist-facing surfaces.

- Implemented multiple projects on all consumer- and therapist-facing pages following iterations, successful sprint, and hand-off to the software development team.
- Conducted heuristic and competitive analysis to identify pain points and goals
- Collaborated with UX writers, data scientists, developers, and product managers to redesign video session testing features on BetterHelp’s consumer- and therapist-facing pages through user flows, information architectures, low and high fidelity wireframes, and interactive prototypes.

### UX/UI Designer @ PoolUp
Jan 2023 – Jan 2023
Pool Up was a peer-to-peer rideshare marketplace for college students, matching drivers and passengers for long-distance road trips. I designed across the homepage to the onboarding flow for the app

- Collaborated cross-functionally with PMs, engineers, and executives weekly to align on roadmap and evolve the design system
- Revamped the design system end-to-end to support a full product redesign
- Ran A/B and usability tests to surface pain points and inform new features ahead of mobile launch
- Delivered wireframes, high-fidelity designs, and prototypes under tight deadlines​​​​​​​​​​​​​​​​

### UX/UI Designer @ EchoKids, Inc.
Jan 2022 – Jan 2022 | New York, New York, United States
Echokids is a tutoring marketplace connecting students and parents with music teachers. I designed dashboard and homepage designs for both types of users

- Redesigned 30+ pages across desktop and mobile, driving a 200% increase in retention
- Led end-to-end research: 8 user interviews, competitive analysis, and heuristic evaluation
- Presented weekly to executive stakeholders; collaborated with CTO and 2 PMs to define user requirements

### UI/UX Designer @ SB Creative Lab
Jan 2021 – Jan 2021 | Santa Barbara, California, United States
- Researched reviews on 2 platforms, met with 1 executive stakeholder from UCSB Collaborate, formulated 7 user interview questions, performed 4 competitive analyses for official UCSB Bridge app.
- Gathered and evaluated user requirements in collaboration with 3 other designers and 1 project manager.
- Created personas, conducted market research through interviewing UCSB students, and conveyed user flow through detailed graphics, impact matrix, lo-fi wireframes, and high-fidelity mockups.


## Education
### Bachelor of Science - BS in Psychological and Brain Sciences
UC Santa Barbara

### High School Diploma
Monta Vista High School


## Contact & Social
- LinkedIn: https://linkedin.com/in/tvishapatel-10
- Portfolio: https://tinyurl.com/tvisha-product-designer

---
Source: https://flows.cv/tvishapatel
JSON Resume: https://flows.cv/tvishapatel/resume.json
Last updated: 2026-04-13