Led design for Orca’s core v2 liquidity product launch, resulting in significant positive user feedback and increased user engagement.

Conducted extensive user research pre- and post-launch, directly shaping product improvements and enhancing usability.

Scaled and standardized the design system to align with production, improving design consistency, accelerating development speed, and reducing QA overhead.

Supported the product lead in scaling the product/design team, helping onboard new designers and ensuring smooth workflows.

Actively implement front-end improvements and UI refinements into production to help our FE team focus on higher-impact eng work and streamline overall product development.

Craft user-focused websites and mobile apps for diverse startup and small business clients, seamlessly merging user needs with business objectives for optimal UX/UI.

Spearhead the design process from research to delivery, ensuring elegant, high-impact user experiences that drive business value.

Create and validate prototypes through usability tests and refining designs prior to development handoff.

Collaborate closely with developers to ensure design integrity throughout the build process, resulting in consistently high-quality client project.

Played an instrumental role in scaling the product, growing from 5k to over 150k cumulative wallet addresses and achieving over 15k sign-ups during my tenure.

Led the design and implementation of NFT support, positioning TipLink as a multifaceted platform in the rapidly evolving NFT market.

Pioneered the design of an external wallet adapter for 3rd party dApp integrations, significantly simplifying the web3 user onboarding process.

Generated a range of marketing assets including graphics and animations, enhancing TipLink's branding and digital footprint.

Re-imagined muscle scanning flow to simplify the process for athletes and physical therapists, enhancing user experience.

Created data visualization strategies, transforming complex scan data into intuitive, easy-to-understand visuals that guide users toward intended recovery activities.

Spearheaded design for niche features, like Runner-specific utilities, tailoring the app for specialized user needs.

Leveraged Figma to create dynamic prototypes, streamlining design iteration and facilitating effective communication across teams.

Led design for various verticals in Mastery’s cloud-based transport management system, collaborating with cross-functional teams to align tech and user needs.

Spearheaded the design of Mastery's driver-focused mobile app, streamlining load tracking and document uploads to speed up payments.

Conducted user research with beta testers to identify and fix key pain points before mass onboarding.

Developed and maintained design system components for consistent UX across the product.