• Spearheaded redesign of Nextdoor Ad Manager, resulting in a 40% revenue increase for Mid-Market customers, improved retention rates, and increased campaign creation.

• Owned the dashboard, campaign creation, asset management, and internal tooling experience.

• Designed and implemented complex features including boolean targeting and a generative AI ad copy assistant.

• Led Micro SMB research project in collaboration with research, SMB sales, and product teams, influencing product roadmap decisions.

• Led design efforts for Fivestars' all-in-one payment device, streamlining user experience.

• Oversaw design for Cpax, Fivestars' payment software on Pax device, ensuring intuitive functionality.

• Directed in-store team as lead designer for Fivestars' pay product, owning the consumer-facing experience and contributing to the successful launch of a new payment system within a year.

• Contributed to Fivestars' exponential growth, with the payment system processing $500 million within 24 months of release, culminating in the company's acquisition by SumUp for $317 million in 2021.

• Spearheaded the design of the early dip feature across Cpay and Mpay products, enabling customers to check-in early and redeem available rewards seamlessly.• Design lead on offline mode feature. Worked closely with engineers, PMs, and leads to design a experience that allows merchants to process payments smoothly without an internet connection.

• Design lead on early dip feature. Designed an experience on both our Cpay and Mpay product, allowing customers to check-in early and redeem a reward if available.

• Led design efforts on the acquisition feature for Fivestars' loyalty product, enhancing user engagement and retention.

• Revamped Fivestars.com, resulting in a 100% increase in new users and a 10% decrease in bounce rate, while also overseeing the art direction of the website's photo shoot.

• Collaborated with the mobile app team to integrate acquisition and discovery features into the map view, leading to a 60% increase in membership adds.

• Directed the company rebranding initiative across all platforms and surfaces, fostering cross-functional collaboration and alignment with internal teams and organizational objectives.

• Directed visual design for multi-channel advertisements, resulting in 5,000 leads per month.

• Led design initiatives for tablet packaging and marketing collateral, fostering collaboration among Supply Chain, Marketing, and Product Design teams.

• Developed internal collateral and branding assets for People Ops and Marketing departments, ensuring cohesive and impactful communication within the organization.