# Tyler Nagayama > Senior Product Designer Location: San Francisco, California, United States Profile: https://flows.cv/tylernagayama Experienced Senior Product Designer with a passion for driving impactful design solutions. Over 8 years of experience in tech companies, specializing in payments, loyalty programs, and advertising platforms. Successfully led redesign projects and implemented complex features, contributing to revenue growth and improved user experiences. A collaborative team player with a track record of aligning design efforts with organizational goals. ## Work Experience ### Senior Product Designer @ Lyft Jan 2025 – Present ### Senior Product Designer, Monetization @ Nextdoor Jan 2022 – Jan 2025 | San Francisco Bay Area • Spearheaded redesign of Nextdoor Ad Manager, resulting in a 40% revenue increase for Mid-Market customers, improved retention rates, and increased campaign creation. • Owned the dashboard, campaign creation, asset management, and internal tooling experience. • Designed and implemented complex features including boolean targeting and a generative AI ad copy assistant. • Led Micro SMB research project in collaboration with research, SMB sales, and product teams, influencing product roadmap decisions. ### Senior Product Designer, Payments @ Fivestars Jan 2019 – Jan 2021 | San Francisco Bay Area • Led design efforts for Fivestars' all-in-one payment device, streamlining user experience. • Oversaw design for Cpax, Fivestars' payment software on Pax device, ensuring intuitive functionality. • Directed in-store team as lead designer for Fivestars' pay product, owning the consumer-facing experience and contributing to the successful launch of a new payment system within a year. • Contributed to Fivestars' exponential growth, with the payment system processing $500 million within 24 months of release, culminating in the company's acquisition by SumUp for $317 million in 2021. • Spearheaded the design of the early dip feature across Cpay and Mpay products, enabling customers to check-in early and redeem available rewards seamlessly.• Design lead on offline mode feature. Worked closely with engineers, PMs, and leads to design a experience that allows merchants to process payments smoothly without an internet connection. • Design lead on early dip feature. Designed an experience on both our Cpay and Mpay product, allowing customers to check-in early and redeem a reward if available. ### Product Designer, Loyalty @ Fivestars Jan 2017 – Jan 2019 | San Francisco Bay Area • Led design efforts on the acquisition feature for Fivestars' loyalty product, enhancing user engagement and retention. • Revamped Fivestars.com, resulting in a 100% increase in new users and a 10% decrease in bounce rate, while also overseeing the art direction of the website's photo shoot. • Collaborated with the mobile app team to integrate acquisition and discovery features into the map view, leading to a 60% increase in membership adds. • Directed the company rebranding initiative across all platforms and surfaces, fostering cross-functional collaboration and alignment with internal teams and organizational objectives. ### Visual Designer, Brand and Marketing @ Fivestars Jan 2016 – Jan 2017 | San Francisco Bay Area • Directed visual design for multi-channel advertisements, resulting in 5,000 leads per month. • Led design initiatives for tablet packaging and marketing collateral, fostering collaboration among Supply Chain, Marketing, and Product Design teams. • Developed internal collateral and branding assets for People Ops and Marketing departments, ensuring cohesive and impactful communication within the organization. ### Freelance Designer @ Tyler Nagayama Jan 2012 – Jan 2018 • Branded four storefronts across the LA area, including Mantra Coffee Co, Village Fitness, Shop with Mission, and Glendora City Homes. • Developed and designed an ecommerce website dedicated to fair trade in third-world countries. • Created album artwork for record labels Brand X and Position Music. ## Education ### Bachelors of Arts in Studio Art, Minor in Graphic design Azusa Pacific University ## Contact & Social - LinkedIn: https://linkedin.com/in/tyler-nagayama-32520345 - Portfolio: https://www.figma.com/proto/LkZXSD7r2mg3VDbPkJA4FE/Presentation?page-id=0:1&type=design&node-id=2-48&viewport=966,220,0.07&t=DlkC2hPisgvKBttC-1&scaling=scale-down&starting-point-node-id=2:48&show-proto-sidebar=1&mode=design --- Source: https://flows.cv/tylernagayama JSON Resume: https://flows.cv/tylernagayama/resume.json Last updated: 2026-04-13