Experience strategy insight and product-service design for digital services.
Recent work:
• Conduct major audit of E2E customer journey, identify and define process, principles and collaboration models, and redesign core experiences of eCommerce platform for personal care service
• Led a team to develop a healthcare software platform (UI/UX and strategy) for physicians to engage one another and engage service line administrators for the purpose of improving financial efficiency and quality of patient care
• Led a team and conducted domain strategy research around digital identity and online privacy, redefined the E2E user experience and design language for an anonymous identity protection app.
• Led in-depth brand and product experience competitive audit of Tesla Motors and its digital touchpoints; conducted exhaustive user research and driver interviews; developed insights for EVs and a holistic connected car experience, unifying HMI and app experiences
• Led a team to conduct global trend analysis research for AR; defined strategic concepts for the future of AR in the context of 5G; created a blueprint for AR in 2025 for the global technology giant responsible for developing 5G
• Led a team to conduct global trend analysis research for vending machines and IoT; developed a revolutionary new model for a global software/app platform redefining beverage purchasing and sharing with intelligent location-aware technologies
• Led executive workshop sessions based on design thinking methodologies to define the E2E EV driver journey and its digital touchpoints; created digital product concepts and in-depth narratives for E2E user experiences in a connected car environment.
• Led domain research around connect car apps, automotive data visualization and monetization opportunities; defined an E2E consumer journey blueprint, use cases and scenario development
• Led user research, competitive product audits, user testing and product strategy and design in the nonprofit space
