# Tyler R Walseth > Product Design Leader, BFA, MBA Location: San Francisco, California, United States Profile: https://flows.cv/tylerrwalseth I am a Product Design and Experience Strategy Leader. I make global services simple and easy to use. My unique value I contribute to teams and companies: Leadership Management I inspire and lead design teams. With extensive experience empowering product designers, I'm a player-coach, a mentor, and an advocate for their self-determined growth trajectories. Strategic Alignment I value connection and systems thinking. I create alignment with design strategies and broader business goals. I seek to define a visionary role for design within any organization. User-Centric Design I advocate for user-centered design principles and simple, effective application of best practices for mobile (iOS and Android) apps and responsive web design. Design Thinking Proficiency I am a thought leader and proficient in design thinking methodologies. I apply and use these tools to creatively solve complex business problems. Collaboration Expertise I’m a natural team player and collaboration is one of my core values. I am a partner, and I focus on relationships within cross-functional teams to foster healthy dynamics. Effective Communication I clearly articulate design decisions and their impact. I effectively communicate with my peers, other stakeholders, partners, and team members through active listening and follow-ups. Innovation and Adaptability I have a track record for generating and inspiring creative and transformative solutions in product design. I embrace adaptation through awareness of design trends and emergent technologies like AI. End-to-end Process I bring 17 years of experience to design processes through strong project management skills, efficient resource management, thorough delivery, and next-level design execution. Craft matters. Emphasis on Agile Methodology I lead teams and work based on rapid concept development, user testing and feedback, and continuous iteration and releases. I also understand when a large-scale redesign or new design is essential. Continuous Learning and Industry Insight I am a lifelong learner, fascinated by human behavior, and ongoing professional development. I am that UX design nerd who reads the HIG for fun. I prioritize best practices and consider emerging trends. ## Work Experience ### Product Design, Brand Design Systems, and Experience Strategy @ Tyler R Walseth Jan 2006 – Present | San Francisco Bay Area Experience strategy insight and product-service design for digital services. Recent work: • Conduct major audit of E2E customer journey, identify and define process, principles and collaboration models, and redesign core experiences of eCommerce platform for personal care service • Led a team to develop a healthcare software platform (UI/UX and strategy) for physicians to engage one another and engage service line administrators for the purpose of improving financial efficiency and quality of patient care • Led a team and conducted domain strategy research around digital identity and online privacy, redefined the E2E user experience and design language for an anonymous identity protection app. • Led in-depth brand and product experience competitive audit of Tesla Motors and its digital touchpoints; conducted exhaustive user research and driver interviews; developed insights for EVs and a holistic connected car experience, unifying HMI and app experiences • Led a team to conduct global trend analysis research for AR; defined strategic concepts for the future of AR in the context of 5G; created a blueprint for AR in 2025 for the global technology giant responsible for developing 5G • Led a team to conduct global trend analysis research for vending machines and IoT; developed a revolutionary new model for a global software/app platform redefining beverage purchasing and sharing with intelligent location-aware technologies • Led executive workshop sessions based on design thinking methodologies to define the E2E EV driver journey and its digital touchpoints; created digital product concepts and in-depth narratives for E2E user experiences in a connected car environment. • Led domain research around connect car apps, automotive data visualization and monetization opportunities; defined an E2E consumer journey blueprint, use cases and scenario development • Led user research, competitive product audits, user testing and product strategy and design in the nonprofit space ### Senior Product Design Manager @ Upwork Jan 2021 – Jan 2023 | San Francisco Bay Area ### Senior Product Design Manager @ NerdWallet Jan 2019 – Jan 2021 | San Francisco Bay Area (Note: Director Level in normal org structures) I managed a highly-performing team responsible for NerdWallet's Native App and Web Service Experience, including two Lead Designers (one of which managed other employees) with horizontal influence (Design Paradigms and Branded Experiences) across the Product and Brand Design organizations. ### Director, Experience Strategy and Product Design (Contractor) @ Huawei Technologies Jan 2016 – Jan 2018 | San Francisco Design Concepting, Strategy, and Interaction for Mobile Experience ### Creative Director, Product Experience @ RepairPal Jan 2015 – Jan 2016 | San Francisco Bay Area Comprehensive brand and website redesign, web-based product experience strategy, visual interaction design ### Service Design Director @ PlaceUs App (Startup, Acquired by Alibaba) Jan 2013 – Jan 2015 | Palo Alto Mobile-centered strategy, interaction design, ux research, visual design, and product brand experience for consumer app and platform products. Focus on user experience with artificial intelligence, location services, personal profile building, privacy, and photo sharing. ### Creative Director, Interaction and Visual Design (Contract) @ Evernote Jan 2013 – Jan 2013 | Redwood City, CA Worked with the Evernote team and contributed strategy, experience design, and visual design for launch of Evernote Market within smartphone, tablet and desktop product experiences. ### Service Design Lead (Creative Director) @ Fjord Jan 2011 – Jan 2012 | San Francisco Bay Area Service Design Leads at Fjord are a unique hybrid equivalent to Creative Director, Strategist, Product-Service Designer, Concept Innovator, Workshop Facilitator, Project Vision Lead, Project Manager, Business Development, and Client Relations. (Clients included: Intuit (GoPayment), Intuit (Quickbooks), Gannett Company/The Bold Italic, Verizon Wireless, Starbucks, The Apollo Group/University of Phoenix, and others.) ### Senior Design Director @ Addis Creson Jan 2008 – Jan 2011 | Berkeley, CA Lead the development of strategic brand identity systems applied through digital, print, and environmental applications. (Clients included: Equinix, Kashi, Better Place, Prana, Athena Foundation, Coyuchi, Lucy, CalNaturale/Svelte, Glide, Walmart, AIGA Compostmodern, SuccessFactors/Infohrm, Dupont/Verlasso, Dolby Labs, Ariat International, and others.) ### Creative Director (Contract) @ Interbrand Jan 2007 – Jan 2008 | San Francisco Collaborated with strategy and design leads to develop three comprehensive brand systems with touchpoints across digital, environments, and print media. (Clients included: Adobe, Unisys, Seattle Children's Hospital, and others) ### Senior Product Design Contractor @ IDEO Jan 2007 – Jan 2007 | San Francisco, CA and Palo Alto, CA As a contractor, I actively participated with three separate teams and their practice leads over a four month period, iterated on service and experience focused work, developed scenarios and identified key use cases, and helped develop storylines for final project-level presentations. (Clients included: global automotive corporation, nationwide premium fitness corporation, and nationwide home development corporation.) ### Design Manager / Global Brand Manager @ frog design Jan 2005 – Jan 2007 | San Francisco, CA and Palo Alto, CA Design Manager: developed Brand offering and lead design for brand system engagements (naming, strategy, identity, print, and environments).

 (Clients included: Mirion Technologies, TiVo, Telenav, Interwoven, McGraw-Hill, Seagate, Maxtor, Hewlett-Packard, Flextronics, Illumio, and others.) Global Brand Manager: developed global brand identity system for frog, including brand guidelines, a thought leadership platform, intranet resources, proprietary assets, and a printed collateral system. ### Design Director (Contractor) @ Landor Associates Jan 2005 – Jan 2005 | San Francisco, CA Collaborated with the brand and strategy teams to develop identity systems for five major global brands. (Clients included: LG, Kumho-Asiana/Asiana Airlines, Del Monte, da Vinci Surgery, and others.) ### Creative Director @ 3form Jan 2004 – Jan 2005 Lead the rebrand and development of global brand system (identity, verbal, collateral, style, photography and more) and built the digital experience for the company website (a tool for information, sales, installation, architecture, and support). ### Designer @ Arnell Group Jan 2002 – Jan 2003 | New York, NY Designed identities for large scale brands for application in environments, printed collateral and packaging, advertising, and digital media. (Clients included: Chrysler, Wynn Hotels, Adidas, M&M-Mars, Uncle Ben's, Pepsi, KMart, Bank of America, and others.) ## Education ### Master of Business Administration in Design Strategy California College of the Arts Jan 2010 – Jan 2012 ### Bachelor Fine Arts – Visual Communication in Graphic Design Brigham Young University Jan 1999 – Jan 2002 ## Contact & Social - LinkedIn: https://www.linkedin.com/in/tylerwalseth - Website: https://trw-cs.com --- Source: https://flows.cv/tylerrwalseth JSON Resume: https://flows.cv/tylerrwalseth/resume.json Last updated: 2026-04-07