# Tzeying C. > Product Design, ex-Shopify, 1x SaaS exit Location: San Francisco, California, United States Profile: https://flows.cv/tzeying Senior design leader with over 10 years of design and management experience at both multinational organisations and startups. After the successful exit of my startup Slate Solutions in 2016, I joined China's preeminent VIP entertainment platform as their first Design Leader scaling the team from 0 to 30. Together we expanded into multiple Southeast Asian countries, diversified our Chinese market product offering and vastly improved the digital experience. The experience unlocked my love affair with designing and solving problems around large-scale international money movements and deeply convoluted financial domains. I'd then spend years delving into problems around capital markets (with Lloyds), fund research (with GIC), protection gaps and insurance in emerging markets (with Liberty Mutual). Today, I lead design at Shopify for our financial solutions offerings, solving for fintech's eternal question -- "How can we increase adoption of financial products without attracting too many bad actors?" ## Work Experience ### Head of Product & Design @ Stealth Startup Jan 2022 – Jan 2024 | New York City Metropolitan Area ### Senior UX Manager, Financial Solutions @ Shopify Jan 2020 – Jan 2022 | San Francisco Bay Area ### Senior Manager, UX Strategy & Design, Solaria Labs @ Liberty Mutual Insurance Jan 2018 – Jan 2020 | APAC Solaria is an innovation lab focused on building a next generation insurance company. Leveraging the power of Design Thinking, Lean Start-up and Agile, we're rethinking customer experience and launch new insurance to better protect our customers and previous uninsurable segments. ### Principal Design Consultant @ DXC Technology Jan 2017 – Jan 2018 | London, England, United Kingdom Serving APAC financial services clients on large-scale digital transformation programmes with core expertise in building customer-centric design capabilities and delivering high-impact design innovation. ### Lead UX Architect & Design @ GIC Jan 2017 – Jan 2018 Defined UX architecture and strategy for a global collaborative platform aimed at maximizing investment potentials and achieving greater leverage of resources through systematic knowledge sharing and technology enablement. ### Head of Product Design @ Asia Fusion Technology Ltd Jan 2016 – Jan 2017 | Singapore, China, Vietnam Built and led the product design and development team for the SEA and China markets. The team played an instrumental role in the organization's innovation efforts to cement its position as a market leader. Created organization-wide impact by evolving internal product development processes to include high-fidelity prototyping, qualitative and quantitative customer feedback, and field testing to drive product decision making early in the process. This allowed us to leverage cutting-edge technologies like AI/ML, AR, Blockchain, etc. whilst being able to ship products consistently, reliably and at scale. ### Co-founder @ Slate Solutions Jan 2011 – Jan 2016 | Singapore (Acquired in 2016) The Slate enables independent sales agents to exponentially scale their WOM acquisition efforts. In addition to building and designing the SaaS platform, I brought on the first 100 users which made us profitable after the first quarter. Designed and built a new leads exchange provides insights and analytics for efficient in-depth prospect profiling. The subscription model and product offering expansion saw a 300% increase in bottom line growth and significantly increased MOM revenue growth. ## Education ### Bachelor of Fine Arts - BFA in Product Design Nanyang Technological University Singapore ## Contact & Social - LinkedIn: https://linkedin.com/in/tzeying-cheng --- Source: https://flows.cv/tzeying JSON Resume: https://flows.cv/tzeying/resume.json Last updated: 2026-04-13