Design Levi's online loyalty program for new user acquisition and retention. Successfully launched loyalty programs in the US and 7 countries in Europe.

Collaborating with the cross-functional team to conduct usability studies and A/B testing. Leveraging user insights and web analytics to inform designs.

Leading and mentoring other designers in the team.

Build design system and implement UI components to ensure UX consistency across FINRA’s product lines.

Conducted comparative analysis, created information architecture and defined high-level design guidelines.

Worked in an agile environment by collaborating with product owners, developers, project managers, and QA engineers.