# Tzu-I (Lily) Lee

> Product Designer

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/tzui

Hi there, I am a Product designer who loves to solve complex problems with simple and intuitive solutions. Checkout out my work at https://www.tzuilee.design

## Work Experience
### Product Designer @ Meta
Jan 2021 – Present | Менло-Парк, CA
(Sep 2024 - now) Designing Ads experience for Facebook.
(Dec 2021 - Sep 2024) Designed tools for better collaboration and productivity.

### Product Designer @ Levi Strauss & Co.
Jan 2018 – Jan 2021 | San Francisco Bay Area
• Design Levi’s e-commerce, mobile app(iOS/Android), and omnichannel experience. Selected projects include cart & checkout, favorites, and product listing & detail page redesign. 
• Design Levi's online loyalty program for new user acquisition and retention. Successfully launched loyalty programs in the US and 7 countries in Europe.
• Collaborating with the cross-functional team to conduct usability studies and A/B testing. Leveraging user insights and web analytics to inform designs.
• Leading and mentoring other designers in the team.

### UX Designer @ FINRA (Financial Industry Regulatory Authority)
Jan 2017 – Jan 2018 | Rockville, MD
• Create user flows, wireframes, hi-fi mockups and interactive prototype for financial enterprise web application and marketing website.
• Build design system and implement UI components to ensure UX consistency across FINRA’s product lines.

### UX Design Intern @ TP-LINK Research America
Jan 2016 – Jan 2016 | San Jose
• Created wireframes and interaction flows for KASA app on iOS and Android which accommodate smart home products. 
• Conducted comparative analysis, created information architecture and defined high-level design guidelines. 
• Worked in an agile environment by collaborating with product owners, developers, project managers, and QA engineers.


## Education
### Master of Science - MS in Human Computer Interaction
University of Michigan - School of Information
Jan 2015 – Jan 2017

### Master’s Degree in Occupational Therapy/Therapist
National Taiwan University
Jan 2012 – Jan 2014


## Contact & Social
- LinkedIn: https://linkedin.com/in/tzuilee
- Portfolio: https://www.tzuilee.design
- X: https://twitter.com/yaecstasy

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Source: https://flows.cv/tzui
JSON Resume: https://flows.cv/tzui/resume.json
Last updated: 2026-03-25