San Francisco, California, United States
Uday Dandavate, the co-founder of SonicRim, a design research company specializing in co-creation, travels extensively worldwide, studying diverse profiles of people, cultures, and change. Through blogging, teaching, speaking, and facilitating, Uday provokes fresh perspectives that humanize technologies and democratize design.
With over 30 years of experience, he has assisted leading innovative companies in conducting global research and facilitating immersive learning experiences through ethnographic research. Uday has served automotive, technology, and consumer durable companies, aiding them in studying global markets to inform strategic marketing, branding, and design decisions.
For the past decade, his focus has been on serving clients in sectors such as autonomous driving, artificial intelligence, and content strategies, emphasizing the development of mindfulness in designing disruptive experiences.