Self-defined, independent role focused on three pillars of guiding change: 1) Coaching junior designers & design leaders for resilience 2) Consulting with startups & teams for navigating AI-driven ambiguity/complexity 3) Community engagement via Rosenfeld Media, thought leadership (writing & speaking), and relationship-building for what's next.

How can I help you navigate change with clarity and humanity -- and a strategic outlook?

Co-founder of groundbreaking Enterprise UX Conference in 2015 at Rackspace HQ, which evolved over years into Enterprise Experience and then ended with Enterprise UX in 2023. I reviewed speaker submissions, shaped speaker programs, and gave speaker cohort guidance/preparation.

Curated & emcee’d inaugural 2024 "Designing with AI" virtual conference, driving speaker program creation + preparation.

Hosted monthly community speaker calls for 5+ years, with wide range of topics like Agile, design management, strategic planning, dashboards, and aerospace UX.

Still curating the twice monthly community newsletter (The Rosenfeld Report).

• Advocated & operationalized design maturity processes for HelioScope (commercial / industrial / utility scale division of Aurora) via cross-functional workshops on design rituals, unpacking assumptions, pre-mortems, and MVP definition.

• Partnered with Product and Eng leaders in strategy definition workshops on Sales Mode strategy.

• Collaborated in cross-functional summit to improve our TPO (third party operator) financing strategy. Led workshops on improving Product + Eng + Design efficiencies, methods, comms. Defined a novel visual framework to holistically connect multiple overlapping TPO efforts across the company.

• Supported critical design team rituals: design crits, squad reflections, and team all-hands…as well as our annual virtual Design Summit events.

Plus a mix of tactical, operational, strategic, and relational activities to further elevate design’s partnership with other facets of the business.

As the first hired design manager, I served as a "player-coach" delivering designs, and also led a team of 5 designers focused on a suite of software solutions for selling residential solar systems, from lead capture to proposals to contracts.

Culminated in a full redesign of Sales Mode (codenamed "Prism") that improved usability, navigation, ease of use, and speed of use per customer discovery research findings. Concept to code within 9 months, while increasing adoption from under 25% to over 55% and enabling the V2 platform migration OKR strategic goals/drivers.

• Led redesign of Automation360 Platform IA/nav, with new onboarding “bot creation accelerator” tools, boosting task efficiency by 37% and feature adoption by 42%.

• Designed new Developer Portal with unified site nav, to support “citizen developers,” the key growth segment, driving 50% growth in A360 Community feature usage.

• Streamlined A360 Bot Migration with simplified tech docs IA/nav, reducing support tickets by 50% while growing customer migration commitments over 60%.