# Udi Waizer

> Designing the Future of B2B | AI-Powered Vision-to-Execution Leader | Turning Ambiguity into Clarity, User Adoption & Business Scalable Growth

Location: Sunnyvale, California, United States
Profile: https://flows.cv/udi

Visionary design executive with 18+ years leading products and teams to deliver intelligent, adaptive, and personalized experiences for enterprise SaaS, AI/ML platforms, and deep-tech innovations. Skilled at shaping future-state visions and translating user insights into design strategies. Proven track record in driving adoption, market impact, and innovation through storytelling, executive engagement, and data-driven enhancements. Former SAP design leader, known for transforming complex ecosystems into elegant, scalable experiences that empower users and accelerate outcomes.

𝗖𝗢𝗥𝗘 𝗟𝗘𝗔𝗗𝗘𝗥𝗦𝗛𝗜𝗣 𝗖𝗢𝗠𝗣𝗘𝗧𝗘𝗡𝗖𝗜𝗘𝗦
• 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝘁 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 & 𝗩𝗶𝘀𝗶𝗼𝗻 – Future-state mapping, executive storytelling, intelligent design frameworks
• 𝗔𝗜/𝗠𝗟 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝗨𝗫 – Agentic AI, Vision AI, ML-powered personalization, intelligent automation
• 𝗛𝘂𝗺𝗮𝗻-𝗖𝗲𝗻𝘁𝗲𝗿𝗲𝗱 & 𝗘𝘁𝗵𝗶𝗰𝗮𝗹 𝗗𝗲𝘀𝗶𝗴𝗻 – WCAG-AA accessibility, inclusive design, responsible AI practices
• 𝗗𝗲𝘀𝗶𝗴𝗻 𝗦𝘆𝘀𝘁𝗲𝗺𝘀 & 𝗦𝗰𝗮𝗹𝗮𝗯𝗶𝗹𝗶𝘁𝘆 – Adaptive UI systems, atomic design, enterprise extensibility
• 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗦𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 – C-level co-creation, innovation sprints, industry thought leadership
• 𝗖𝗿𝗼𝘀𝘀-𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 – Product, Engineering, Data Science, and Customer alignment

Outside of work I am a full-time dad, husband, two cat’s owner, avid cook, love to travel, read and watch way too much sci-fi & fantasy; a Trekkie, former Jedi and a reborn Mandalorian – 𝑻𝒉𝒊𝒔 𝒊𝒔 𝒕𝒉𝒆 𝒘𝒂𝒚!

## Work Experience
### Senior Director, Head of Product Design & Experience @ MARA
Jan 2025 – Present
MARA is a technology company with a focus on the convergence of energy transformation and digital infrastructure. MARA partners with energy providers and data center operators to optimize operations and monetize under utilized energy. MARA owns and operates high intensity compute data centers on four continents and is a leading developer of next generation liquid cooling technologies for high intensity compute. ✨

### Product Designer Expert Consultant @ uDesign2 Inc.
Jan 2024 – Jan 2025 | San Francisco Bay Area, California, United States
• Defined intelligent experience vision for agentic AI and privacy-first mobile platforms, applying adaptive design frameworks to ensure extensibility, personalization, and accessibility.
• Facilitated executive-level design sprints with leadership to align UX with business strategy and market positioning.
• Delivered modular, low-code AI interfaces that enabled self-service customization and long-term scalability. 

Previous work: 
* 𝗔𝗰𝗰𝗲𝗹𝗢𝗽𝘀 (acquired by Fortinet)
* 𝗣𝗲𝗿𝘀𝗽𝗶𝗰𝗮 (acquired by Cisco)
* 𝗢𝗹𝗦𝗲𝘁 (acquired by Deem)
* 𝗟𝗮𝘀𝘁𝗟𝗶𝗻𝗲 (acquired by VMware)
* 𝗣𝗮𝘆𝗼𝗻𝗲𝗲𝗿 𝗚𝗹𝗼𝗯𝗮𝗹 𝗜𝗻𝗰. (Global FinTech, IPO)
* 𝗗𝗲𝗹𝗹 (Campaign as a Service)

### Director, Head of Product Design & UX @ Socure
Jan 2021 – Jan 2024 | New York, United States
Functioning at a VP capacity I led the product design transformation of an AI-powered mobile platform, positioning it for global scalability and IPO readiness. Partnered with executive leadership during a $450M Series E round to align UX with product strategy, market expansion, and enterprise adoption.

### Expert Consultant, Autonomous AI Piloting System @ XTEND
Jan 2019 – Jan 2021 | Tel Aviv District, Israel
Designed adaptive XR HUD integrating real-time AI insights with intuitive human controls for high-stakes defense operations. Delivered rapid prototyping and research to bridge hardware and software, aligning UX with operational readiness and aerospace defense contracts.

### Director, Head of Product Design (Zepl - acquired by DataRobot) @ DataRobot
Jan 2018 – Jan 2021 | San Jose, California
● Transformed UI/UX of analytics platform into enterprise-grade intelligent experience with ML-driven personalization.
● Spearheaded Snowflake integration, boosting adoption across data science teams.
● Introduced design OKRs and mentored team to deliver consistently on cross-functional objectives.

### Director, Head of Product Design (UI/UX) @ Folloze
Jan 2016 – Jan 2018 | San Francisco Bay Area
• Led the UI/UX transformation of a market-leading, ML-powered account-based marketing platform.
• Introduced a modular, adaptive design system and personalized onboarding flows, driving enterprise adoption.
• Partnered with product, engineering, QA, and customer success leadership to deliver scalable, intelligent experiences aligned with go-to-market strategy.

### Product Design Expert Consultant @ CA Technologies
Jan 2014 – Jan 2016 | Santa Clara County, California, United States
●	Led design and launch of an ML-powered root-cause analysis dashboard for IT Operations, delivering a single-pane-of-glass intelligent experience that improved decision-making speed and accuracy.
●	Conducted in-depth user research, competitive analysis, and workflow mapping to ensure high-value pain points.
●	Partnered with product management, engineering, and the CTO’s office to align design vision with strategic initiatives.
●	Embedded data-driven, human-centered design practices into the product lifecycle, enabling faster adoption & revenue growth.

### Advisory Board Member @ dt360
Jan 2012 – Jan 2014 | Santa Clara, CA, USA
Drove the transformation of DropThought’s web and mobile experience, differentiating its real-time text analytics platform in the CX space. Built and mentored a design team, embedding user research into product strategy and usability improvements. Partnered with engineering to deliver a user-focused solution that accelerated CX insights and enabled social sharing of feedback—directly fueling customer acquisition and supporting $7.3M in Series A & B funding.

### Director of Global Product Design @ Verint
Jan 2012 – Jan 2014 | Santa Clara, CA, USA
As a core member of Verint’s global product leadership team, I drove the UX roadmap and product design strategy behind the successful launch of a mobile-first enterprise suite. Led the end-to-end UX transformation of Verint’s flagship Impact 360 platform, enhancing usability, scalability, and competitive positioning across global markets. Managed external iOS agency partnerships and introduced customer-centric design enhancements that directly supported business growth—contributing to a 45% increase in Verint’s stock price through improved adoption and user satisfaction.

### Director of Web Experience & Social Engagement @ SAP
Jan 2011 – Jan 2012 | Palo Alto
Led UI strategy for SAP’s global sustainability initiatives, delivering award-winning digital storytelling.

### Product UX Solution Manager, SAP Global Partner Team @ SAP
Jan 2009 – Jan 2011 | Palo Alto, California
Co-led design and launch of SAP Store, a global marketplace eCommerce platform, enhancing partner & customer experiences with ML-powered personalization.

### Staff Product Design UI/UX @ SAP
Jan 2007 – Jan 2009 | Palo Alto, California
Shaped next-gen SaaS tools like SAP StreamWorks, embedding intelligent collaboration and data-driven decision-making.

### Lead Product Designer UI/UX @ SAP
Jan 2006 – Jan 2007 | Israel
Reimagined SAP Portal UI for improved usability, launching features that became precursors to modern SAP commerce.

### Senior Master Sergeant, Airforce Intelligence Commander @ Israeli Air Force
Jan 1996 – Jan 2000


## Education
### Graphic Design in Brand & Multimedia
Avni Institute of Art and Design

### HTML in XML, Multimedia app design and motion productions
John Bryce Training School


## Contact & Social
- LinkedIn: https://linkedin.com/in/udiwaizer
- Portfolio: https://www.udiwaizer.design/
- Portfolio: https://tinyurl.com/Udi-Waizer

---
Source: https://flows.cv/udi
JSON Resume: https://flows.cv/udi/resume.json
Last updated: 2026-04-13