# UKEN TO

> Category Manager, Household & Health @ Weee! | Creator operation strategy, Business Strategy

Location: Mountain View, California, United States
Profile: https://flows.cv/uken

As a Category Manager at Weee!, I focus on driving growth in the Household and Health categories through direct sourcing, Fulfilled by Weee (FBW), and third-party seller partnerships. My expertise lies in creator operation strategy, TikTok shop, and business strategy, and I leverage these skills to support category expansion and operational success.  

With over five years of experience in business development and marketplace operations, I have contributed to the success of global sellers across diverse regions, including the USA, Japan, Mainland China, Hong Kong, and Canada. My mission is to foster collaboration and deliver tailored solutions that align with seller performance, ensuring sustainable growth for both sellers and the platform.

## Work Experience
### Category Manager, Household & Health @ Weee!
Jan 2025 – Present | Fremont, California, United States
Responsible for growing two categories : Household and  Health across three business models, including direct sourcing & purchasing, Fulfilled by Weee (FBW), and third-party sellers with direct shipping.

### Business Development Supervisor, Marketplace @ Weee!
Jan 2024 – Jan 2025 | Fremont, California, United States
· Deeply understand the characteristics of the current user pool of Weee!, accurately identify potential sellers, analyze seller data, formulate classification and grading strategies based on seller performance, and provide customized operational guidance for sellers of different levels.
· Expand and manage food, personal care, health, household sellers on the Weee! Marketplace from global (USA, Japan, Mainland China, Hong Kong, Canada).

### Senior Business Development Associate,Marketplace @ Weee!
Jan 2023 – Jan 2024 | Fremont, California, United States

### Lemon8 Senior Creator Partnerships Food Category Lead @ ByteDance
Jan 2020 – Jan 2022 | Tokyo, Japan

### Content Marketing & User Growth Operation @ ByteDance
Jan 2018 – Jan 2020 | Tokyo, Japan
1. Branding and APP content operation
2. Manage user growth operation

### Business Development Oversea Coordinator @ 株式会社船場
Jan 2014 – Jan 2018 | Tokyo, Japan
2016.01～2018.11 in SEMBA Co., Ltd. Resonance Lab.
1. Offline Marketing:market research in Japan
● Support the developers about commercial leasing. Seek & suggest tenant based on developers`requirements.
● Responsible for analyzing Japan`s lifestyle and shopping culture trend. Created and published observation reports on company's homepage and distributed to clients to evangelize consumption trends.
● Built long-term partnerships through daily work with brands 
 
2014.04～2015.12 in SEMBA Co., Ltd. International Business Division
Developing overseas markets
● Provided support for properties for their expansion to Taiwan.
● Design the concept for Bookstore and successfully won the bidding for some Projects.
● Guiding chinese developers to Japan and organizing international meetup with Japanese developers. Established long-term cooperation between properties and  branch.

### Product Designer @ Pioneer Electronics
Jan 2013 – Jan 2013 | Tokyo, Japan


## Education
### Master of Engineering - MEng
千葉大学 Chiba University

### Bachelor's degree in school of design
Jiangnan University

### Graphic Design
Inje University


## Contact & Social
- LinkedIn: https://linkedin.com/in/uken-michimori

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Source: https://flows.cv/uken
JSON Resume: https://flows.cv/uken/resume.json
Last updated: 2026-04-13