Head of product design for a WIC-solutions app focused on empowering marginalized families to make informed food choices and boost WIC participation, growing user base from zero to 15K monthly active users in first year of launch, 12% increase in benefits redemption (+$60/yr), and 27 min saved
Lead product designer for WIC-solutions venture, aimed at empowering marginalized families to make informed food choices and increase WIC benefits participation rates in NYC. Team lead for community-centric field research. Founded 0-to-1 design system development for three venture-backed projects in the fellowship.
Fellows spend months conducting intensive, community-centric research to scope and define potential solutions. They then build, test, and launch their ideas. Past Fellows have built venture-backed companies, tech-enabled nonprofits, open source projects, and more.
