# Unnati Shukla

> Senior Product Designer at Propel

Location: New York, New York, United States
Profile: https://flows.cv/unnati

product designer with a demonstrated history of working in tech, product, and civic service design spaces.

## Work Experience
### Senior Product Designer @ Propel, Inc
Jan 2025 – Present | Brooklyn, New York, United States

### Head of Design @ Lulo
Jan 2023 – Present | Brooklyn, New York, United States
Head of product design for a WIC-solutions app focused on empowering marginalized families to make informed food choices and boost WIC participation, growing user base from zero to 15K monthly active users in first year of launch, 12% increase in benefits redemption (+$60/yr), and 27 min saved
per shopping trip.

### User Experience Designer @ Mayor's Office for Economic Opportunity
Jan 2024 – Jan 2025 | Brooklyn, New York, United States

### Product Designer, Blue Ridge Labs @ Robin Hood
Jan 2023 – Jan 2023 | Brooklyn, New York, United States
Lead product designer for WIC-solutions venture, aimed at empowering marginalized families to make informed food choices and increase WIC benefits participation rates in NYC. Team lead for community-centric field research. Founded 0-to-1 design system development for three venture-backed projects in the fellowship. 

Fellows spend months conducting intensive, community-centric research to scope and define potential solutions. They then build, test, and launch their ideas. Past Fellows have built venture-backed companies, tech-enabled nonprofits, open source projects, and more.

### Product Designer @ Instagram
Jan 2022 – Jan 2022 | New York, New York, United States
Graduate Intern on Brand/Design Systems Team.

### User Experience Designer @ IBM
Jan 2021 – Jan 2022
Experience Design for IBM's Cloud Pak for Network Automation + Edge

### Product Marketing Manager @ Microsoft
Jan 2018 – Jan 2020 | Redmond, Washington
Product Marketing Manager for Office Consumer and Xbox. Develop and execute go-to-market strategy for Office seasonal campaigns, including UX writing/campaign copywriting, outbound freemium and upsell strategy, and feature prioritization.

### Product Marketing Intern @ Microsoft
Jan 2016 – Jan 2016 | Seattle

### Brand Management Intern @ Nike
Jan 2015 – Jan 2015 | Austin, Texas Area
•	Participate in a boutique experiential learning course as part of a hand-picked, cross-disciplinary twelve student team
•	Work with Nike executives as an in-house agency to gain consumer insights, see through big idea branding, build communication plans, and produce re-caps of the brand experiences created for the UT student population

### Marketing Intern @ Invenio
Jan 2015 – Jan 2015
•	Managed promotional material for both the firm and its clients, increasing event turnout by 70%
•	Used Google Analytics and AdWords to reach target markets and refine audience outreach


## Education
### Master of Fine Arts - MFA in Design & Technology
Parsons School of Design - The New School

### Bachelor of Business Administration (BBA) in Marketing / Plan II Honors Program
The University of Texas at Austin


## Contact & Social
- LinkedIn: https://linkedin.com/in/unnati-shukla
- Portfolio: https://www.unnatishukla.com

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Source: https://flows.cv/unnati
JSON Resume: https://flows.cv/unnati/resume.json
Last updated: 2026-03-29