# Unnati Srivastava

> Product Designer @ Crossfill | AI GEO experiences | B2B | SaaS

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/unnatisrivastava

Six quick things about me and my work:

1. I’ve designed for AI, tech, healthcare, and design & marketing agencies, across web and mobile. Currently leading three product experiences at Zenon: two subscription-based B2C mobile apps (iOS & Android) and an internal sales & marketing dashboard.

2. I hold a Master’s in Human-Computer Interaction and a Bachelor’s in Computer Science, which makes me a fast learner, adaptable problem-solver, and resourceful researcher, comfortable with ambiguity.

3. My titles have included Product Designer, UX Researcher, UX Designer, and UX Engineer. Different hats, same mission: shaping products end-to-end and collaborating with every key stakeholder to ensure the solution truly works.

4. I transitioned from software engineering to product design to combine logic with tangible human experiences- where people, design, and business intersect. I love every (okay, most) part of it.

5. I can take an idea from “what if” to a polished, shippable product.

6. My core values: continuous learning, agility, and never saying never.

## Work Experience
### Product Designer @ Crossfill
Jan 2025 – Present | Mountain View, California, United States

### Founding Product Designer @ Zenon Wholesale Digital Marketing
Jan 2025 – Jan 2025

### UX Designer @ Arizona State University
Jan 2024 – Jan 2025 | Tempe, Arizona, United States
-Contributed to the design and development of user experience for two public healthcare projects, ensuring alignment with user needs and business goals while enhancing the customer journey for sensitive populations.
-Executed mixed methods research, including 200 mystery calls, to gather insights and inform design decisions, resulting in targeted user-centric solutions.
-Developed engaging visual mockups and educational materials, applying interaction design principles to create intuitive serious games that enhance user understanding and foster a sense of responsibility.
-Participated in iterative design processes, incorporating user feedback to continuously improve overall user experience and accessibility.

### President, UX Club at ASU @ Arizona State University
Jan 2023 – Jan 2024 | Tempe, Arizona, United States

### UX Designer @ MathWorks
Jan 2023 – Jan 2023 | Boston, Massachusetts, United States
-Spearheaded the delivery of detail oriented, high-fidelity prototypes for MATLAB's App Designer IDE as part of a compelling proof of concept
-Conducted comprehensive competitive analyses, user interviews, heuristic evaluations, and benchmarking, unearthing critical pain points to enhance user experience
-Translated research findings into tangible prototypes, aligning with the team's vision for product improvement
-Actively collaborated with seasoned visual designers, developers, UX designers, and researchers in a dynamic cross-functional development team
-Participated in regular design reviews, incorporating valuable feedback to refine the prototypes iteratively
-Managed stakeholder expectations, ensuring project success by adhering to the MathWorks design library for consistency and cohesiveness

### Product Designer @ Yasha Studio
Jan 2021 – Jan 2022
- Spearheaded user-centric design for a recipe app, optimizing user flows for varying cooking skills and ingredient
availability through journey mapping and data-driven design enhancements.
- Conducted in-depth user research, including interviews and surveys, to gather insights that informed design decisions
and improved user satisfaction by 36%.
- Created a compelling brand identity, increasing brand recognition by 40% through effective visual design and storytelling.
- Incorporated user feedback and benchmarked iOS design patterns into pixel-perfect prototypes through 3 iterative cycles, boosting user satisfaction by 36%.

### UX Engineer @ Amadeus Labs
Jan 2020 – Jan 2021 | Bengaluru, Karnataka, India
- Designed and launched a comprehensive UI dashboard for enterprise use, facilitating user testing and service design that prevented potential DDoS attacks, saving over $2M in profits.
- Strategized and implemented CMS UI components to enhance functionality and user experience, demonstrating adaptability to shifting timelines and priorities.

### Undergraduate Intern @ Amadeus Labs
Jan 2020 – Jan 2020
Built a predictive analysis tool for detecting anomalies in real time for one of the client websites. 
Processed, cleaned and verified the integrity of data used for analysis.
Performed web scraping for data collection.


## Education
### Master of Science - MS in User Experience
Arizona State University

### Bachelor of Technology in Computer Science
Shiv Nadar University


## Contact & Social
- LinkedIn: https://linkedin.com/in/unnati-srivastava
- Portfolio: https://www.unnatisrivastava.com

---
Source: https://flows.cv/unnatisrivastava
JSON Resume: https://flows.cv/unnatisrivastava/resume.json
Last updated: 2026-04-13