# Ursula Sage > Product leader Location: San Francisco Bay Area, United States Profile: https://flows.cv/ursulasage Product leader with IPO track record (NASDAQ: RP 2010, and APPF 2015). Speaker at the 2014 Lean Startup Conference: http://youtu.be/sJmlz4rgiCY Startup mentor. Specialties: SaaS. B2B, payment platforms, content platforms, creator economy. Market validation. Customer development. Strategic planning. Product management. Agile development. Lean Startup methodologies. Project management. Solution selling. A/B testing. Fun. ## Work Experience ### VP of Product and Design @ Dealpath Jan 2025 – Present | San Francisco Bay Area ### Sr. Director of Product and Design @ Dealpath Jan 2024 – Jan 2025 ### Director of Product Management @ Dealpath Jan 2024 – Jan 2024 | San Francisco, California, United States ### Director of Product, Content @ Patreon Jan 2021 – Jan 2022 | San Francisco Bay Area Owned the Native Video product and defined strategy and roadmap across integration, user experience, performance, content moderation via ML, IP, and accessibility ### Director of Product, Membership Experience @ Patreon Jan 2020 – Jan 2021 | San Francisco Bay Area Oversaw teams focusing on annual membership options, platform messaging, search & discovery, and community strategy ### Product Lead @ Patreon Jan 2018 – Jan 2019 | San Francisco Bay Area Built tools for creators to boost their membership revenue Optimized landing pages via A/B testing to reach 2x conversion rates ### Director of Product Management @ Copper Inc. Jan 2016 – Jan 2018 | San Francisco Bay Area Formerly ProsperWorks • Hired, mentored, and grew the product management team to 6 people, working across 7 feature teams. • Spearheaded market validation efforts to identify 2018-2020 growth opportunities for the company (localization, strategic integrations) which led to increase in average ACV • Standardized product management practices to support fast org growth, and transitioned roadmap planning from output driven to outcome driven, with implementation of OKRs • Collaborated with Google on development and integration of future G Suite products (Gmail Add-Ons, Google Hangouts Chat bot) • Spearheaded cross-functional, cross-departmental initiatives like Hackathons, demo days, customer meetups, and “how to think like a product manager” training sessions ### Manager, Strategic Partnerships @ AppFolio Inc. Jan 2015 – Jan 2016 • Lead the corporate development effort by running market validations to identify the next vertical market ripe for SMB SaaS solution • Drive company strategy via partnerships • Identify and evaluate new partnership opportunities in the real estate technology space • Led the market validation in the rental listings space, which culminated with the acquisition of RentLinx, Inc. • Manage relationship and transition of over 100 internet listing services partners to the new syndication platform • Broker agreements with key partners • Work with Product, Engineering Marketing and Legal departments to shepherd successful launch of new partnerships. ### Product Manager @ AppFolio Inc. Jan 2012 – Jan 2016 | Santa Barbara, California Area • Delight users by simplifying their work flow • Lead the product development process from ideation to customer validation, to design and execution using agile development practices. • Manage cross-functional scrum teams (2-3 at a time) and own product roadmap and decisions for new features in a highly agile environment • Led effort for the online lease signing feature which increased sales to large businesses by 20% • Obtained a 10% increase in sales attach rate for one of our value added services by introducing new functionality • Lead effort for a mobile property inspection feature that saved customers thousands of dollars a year and increased stickiness of AppFolio Property Manager • Research technology trends, and conduct market validations in collaboration with internal stakeholders and customers, and aggregate data to prioritize features. • Track feature usage through NewRelic Insights and identify opportunities to drive feature adoption. Increased online lease feature adoption by 100% within six months by iterating following a study of customers’ engagement with the feature • Act as liaison of the engineering organization to communicate release items and product goals internally and to customers • Recruit and mentor new product managers ### Associate Product Manager @ AppFolio Inc. Jan 2012 – Jan 2013 Collaborate with customers, industry experts, and our sales, service and engineering teams to make a great product even better. ### Client Relationship Manager @ AppFolio Inc. Jan 2010 – Jan 2012 | Berkeley, CA Management of the on-boarding process. Pre and post sale customer account management and development for AppFolio, Inc., a Property Management saas solution. www.appfolio.com ### Sales Operations Manager @ Propertyware, a RealPage Company Jan 2008 – Jan 2010 Dynamic role to accommodate a fast growing company. Managed sales team, established sales processes and work-flows. Supported all sales representatives with training, lead assignment, contract negotiation and comp calculation. Produced reporting for management team. Worked closely with the marketing department for lead generation. Established billing guidelines and tracked subscriptions. Acted as liaison between company and third party service providers (ePayments and Tenant Screening). Helped clients through underwriting process, performed account setup and support. Managed summer interns. ### Intern @ Italian Institute for Foreign Trade (ICE) Jan 2007 – Jan 2007 Worked for the Italtrade Portal, aimed at promoting the Made in Italy. Handled communications with Italian companies interested in expanding abroad. Audit Reports preparation Met with international delegations. Created a bi-weekly newsletter. ### Administrative Assistant @ Propertyware, Inc. Jan 2007 – Jan 2007 Organized the customer database and financial records. Worked on marketing projects. Market research. Product testing. Worked with quickbooks, salesforce, and billing systems. ## Education ### Double B.A. in Economics, and Legal Studies University of California, Berkeley ### Liceo Scientifico Tecnologico ## Contact & Social - LinkedIn: https://linkedin.com/in/ursulashekufendeh --- Source: https://flows.cv/ursulasage JSON Resume: https://flows.cv/ursulasage/resume.json Last updated: 2026-04-13