# Urvashi Gupta > Product Designer at Meta Superintelligent Labs | x-Amazon Location: Seattle, Washington, United States Profile: https://flows.cv/urvashi ## Work Experience ### Product Designer @ Meta Jan 2024 – Present | Seattle, Washington, United States Gen AI Personalization ### Product Designer @ Meta Jan 2022 – Jan 2024 | Greater Seattle Area Developing products for the In-App Browser in Facebook and Instagram ### Senior UX Designer, Last Mile Experience Design @ Amazon Jan 2020 – Jan 2022 | Seattle, Washington, United States Enabling drivers deliver smiles to millions of customers around the world every day ### UX Designer II, AWS Training and Certification @ Amazon Jan 2018 – Jan 2020 | Greater Seattle Area • Design features in the AWS Training and Certification web platform (http://aws.training) used by 100k+ customers and several business partners globally • Currently leading the redesign of the entire platform, collaborating with the design team, and stakeholders for design critique, and development team in agile sprints ### UX Designer II, Global Learning and Development @ Amazon Jan 2016 – Jan 2018 | Greater Seattle Area • Launched an internal training website used by 10k+ recruiters situated globally • Launched an internal training landing page used by all (35k+) people managers across Amazon to access job related training and knowledge • Designed and implemented front-end (HTML/CSS/JS) of both the websites, collaborating closely with the development team for backend implementation • Conducted focus groups, user tests and post-launch surveys to iterate on the beta launch and incorporated feedback into the production launch • Hired, managed and mentored 1 summer UX intern for 3 months, supervising her internship end to end ### UX Designer @ AgileAssets Inc. Jan 2015 – Jan 2016 | Austin, Texas Area • Led the end-to-end design of a cross platform (iOS, Android, Web) application for infrastructure asset management • Conducted ethnographic user research at 3 state DOTs (NY, TX and LA) with subject matter experts and target users to identify product requirements • Accomplished 2 successful product releases working closely with the product manager and development team • Performed prototype testing and surveys with 30+ target users to inform design iterations • Created company-wide UX standards and brand guidelines for achieving consistent visual language and branding across various teams and products • Acted as the Scrum master for the development team for 2 sprints ### HCI Research Assistant @ Indiana University Bloomington Jan 2014 – Jan 2015 • Collaborate with faculty on a study focused on examining how parents monitor the usage of tablets and touchscreen devices among children of age 2-7 years • Plan subject recruitment; conduct semi-structured interviews and subsequent data analysis for the study above. ### Associate Instructor @ Indiana University Bloomington Jan 2013 – Jan 2015 | Bloomington, Indiana Area I300 - Introduction to Human Computer Interaction Design I308 - Information Representation (MS SQL) • Facilitate design discussions among 30-40 students in weekly lab sessions and provide design critique for class projects • Mentor first year HCI graduate students and guide them in their projects ### Mentor - Interaction Design Practice @ Indiana University Bloomington Jan 2014 – Jan 2014 Selected by Professor Marty Siegel to be a mentor for HCI graduate students. • Responsibilities included advising, guiding, critiquing and evaluating graduate design projects. • Facilitate team meetings and resolve team issues • Conduct team post mortem sessions after every project. ### UI/UX Design intern @ Ingage Partners, LLC Jan 2014 – Jan 2014 | 2753 Observatory Avenue, Cincinnati, Ohio Ingage provides consulting services in a variety of areas including project management, business and process analysis, strategy and execution, and development using emerging technologies. As we experience success as a consulting business, our charitable partners benefit by receiving a portion of our profits to further their mission. This is the purpose in our "Consulting with Purpose" business model. A certified B Corp, Ingage meets rigorous standards of social and environmental performance, accountability and transparency. B Corps are leading a global movement to redefine success in business so one day all companies do not just compete to be the best IN the world, but to be the best FOR the world. • Identified and solved key issues with the user experience of Herrmann International’s (herrmannsolutions.com) new online personality assessment system, used by 100+ enterprises in 10+ countries • Developed interactive wireframes for the above by working directly with the client for design critique, and the development team for UI implementation ### Software Designer/Developer @ Nomura Services India Private Limited Jan 2011 – Jan 2013 • Awarded for the excellent design and implementation of 10+ desktop, web, and mobile applications used by over 10,000 internal employees in four countries • Created user applications such as EzTicket, Blackberry FastFacts and Blackberry Approvals, resulting in saving time and money for the enterprise • Independently managed the entire enterprise Blackberry system from India • Owned and managed the applications throughout their lifetime by working with executives, global stakeholders, and peer developers ## Education ### Masters in Human Computer Interaction Design Indiana University Bloomington Jan 2013 – Jan 2015 ### Bachelor's degree in Electronics and Telecommunication Engineering University of Mumbai Jan 2007 – Jan 2011 ## Contact & Social - LinkedIn: https://linkedin.com/in/urvashigupta28 - Portfolio: http://www.urvashigupta.design --- Source: https://flows.cv/urvashi JSON Resume: https://flows.cv/urvashi/resume.json Last updated: 2026-03-30