# Usman Fahimullah > Co-founder @greenjobsboard I Design @Rippling I Mentor I Design Thinker Location: San Francisco Bay Area, United States Profile: https://flows.cv/usmanfahimullah Usman is a passionate product designer. With 10+ years of experience, he has a diverse set of experience, working both at large companies like Paypal and Meta and smaller organizations like GoPuff making him adaptable in different environments and team structures. He is also a co-founder of Green Jobs Board, a recruiting and job positing platform that is focused on jobs in the environmental sector. Portfolio link: https://www.figma.com/deck/zYVGTa8xtdeNagmPBXEm4r/UF-Portfolio_Presentation-2025?node-id=1-16706&t=DpqkE9kj4vJktRDG-0&scaling=min-zoom&content-scaling=fixed&page-id=0%3A1 ## Work Experience ### Product Design Lead @ Rippling Jan 2025 – Present | San Francisco Bay Area ### Co-Founder / Co-CEO @ Green Jobs Board Jan 2022 – Present | United States • Founded a recruitment platform, empowering entry-level job seekers in the green economy, achieving 160,000 followers on social platforms • Scaled and built a design system from scratch called Trails, enhancing design quality and consistency, resulting in 10,000 MAU visiting Green Job Board. • Grew design team to 4 designers, fostering a collaborative and innovative environment, increasing revenue to $10,000 without external funding. ### Freelance Product Designer @ Usman Fahimullah Jan 2014 – Present • Work with companies to translate abstract ideas, user research, and business requirements into tangible design deliverables to efficiently implement complete user experiences that are intuitive, cohesive, thoughtful, and adaptive. •Working closely with Startups on end-end solutions from Branding, Motion, Product(UI/UX/Interaction), Content Strategy, etc. in order to lead them to success. • Lead discussions with product managers, business analysts, creative leads, and content producers to strategize product objectives and plan a project's requirements, scope, dependencies, and desired deliverables. • Design low & high-fidelity wireframes and visual comps (with redlines when required) supported by detailed written interaction rules outlining behaviors, dependencies, and alternate scenarios. • Create task flows and information architecture diagrams to structure the most sustainable and efficient organization of content and information across a website or application. • Follow established processes or if none exist, purpose and develop new ones to ensure optimal collaboration and efficiency among teams. • Integrate user feedback and business requirements into ongoing product experience updates and advocate for the prioritization of design-centered changes, refinements, and improvements. ### Product Designer @ Meta Jan 2024 – Jan 2025 | Menlo Park, California, United States • Led the commerce team to enhance WhatsApp Catalog experiences, improving Meta Catalog Linking and design system, resulting in a 15% increase on linked Meta Catalogs. • Spearheaded early MetaAI x WhatsApp initiatives, driving innovation and integration, leading to decisions on where to invest MetaAI within the WhatsApp business experience, improving AI-driven user interactions. • Championed design system improvements, creating cohesive and flexible components, enhancing overall design quality and consistency of design to engineering pipeline. ### Product Design Lead, Consumer @ Gopuff Jan 2022 – Jan 2024 | United States • Led the complete redesign of Gopuff’s post-order experience, enhancing user satisfaction and operational efficiency, decreasing contact rates by 28% and order cancellations by 62%. • Collaborated with engineering and product leads to implement a highly interactive map-focused delivery experience, achieving significant improvements in user engagement. • Launched the priority delivery model FAM20 and initiated the Moments engagement feature, resulting in a 98% engagement to completion rate and 32% correct predictions for rewards. ### Chief Design Officer @ ZenPatient Jan 2021 – Jan 2024 | United States ### Lead Product Designer @ BlockFi Jan 2022 – Jan 2022 | United States • Led and developed the design team, enhancing collaboration and innovation, resulting in improved design quality and consistency. • Restructured the information architecture of BlockFi’s digital experiences, optimizing user navigation and increasing discoverability of our core products by 10%. • Led the Design Systems team with engineering to create generic and flexible components, streamlining the design-to-engineering pipeline and improving efficiency by 65%. ### Sr. Product Designer @ PayPal Jan 2020 – Jan 2022 | San Jose, California, United States • Directed PayPal's Dashboard re-design for the Digital Wallet 2.0 Initiative, resulting in a 3x increase in customers using more than 2+ products & services outside of send/receive. • Orchestrated navigation and IA mapping for the consumer app, improving user navigation efficiency which led to a 1.5x increase in revenue post 2.0 release. • Led PayPal’s motion design strategy within the consumer app, enhancing user satisfaction rates by 95% through innovative motion design principles. ### Product Designer @ Macy's Jan 2019 – Jan 2020 | San Francisco Bay Area • Product designer on the native mobile app team working in a lean/agile environment. Focused on creating products that connect the digital and physical in-store experience. • Responsible for leading motion design and interaction design. • Lead our overall vision video for 2019, worked closely with the chief digital officer on production. Was presented to over 100,000 Macy's employees. Showcased at the investor meeting with High-praise. • Responsible for developing our UI Library and guideline in close partnership with leadership and working cross-functionally with developers to make workable component blocks. • Contribute to UX vision and strategy by closely partnering with product managers to articulate user journeys and product goals using written scenarios, presentations, low and high-fidelity designs, interaction rules, and prototypes. Effectively communicate and justify interaction and design decisions to generate buy-in across teams and with key stakeholders. ### Product Designer @ Mohami Jan 2017 – Jan 2020 • Lead to the creation of a unified Brand Strategy at Mohami. Working closely with the CEO to deliver a roadmap for the future of the company • Integrated a modular brand system that is omni across multiple key points at the company. • Integrate user feedback and business requirements into ongoing product experience updates and advocate for the prioritization of design-centered changes, refinements, and improvements. ### Freelance Product Designer @ Netflix Jan 2019 – Jan 2020 | Greater Los Angeles Area ∙ Led interaction design, UX Strategy, UI for Netflix's 2019 Recommended TV Page: https://devices.netflix.com/en/recommendedtv/2019/ ∙ Worked on developing a marketing strategy centered around Netflix's Easier, Better, Faster campaign for their 2019 Recommended TV Page ∙ Helping develop a brand strategy for Netflix for their exclusive content series ### Product Design Intern @ Samsung Electronics America Jan 2019 – Jan 2019 | Mountain View, California • Responsible for assisting the Global UX team at Samsung with a new initiative on AR driven experiences. • Assisted with the design team on UX focused strategy for the Samsung Phone Configurator • Worked with other Interns on the CEO Tiger Team challenge, on how Samsung can re-think their digital strategy to cater to the Gen Z market. • Cultivated UX Knowledge from top UX Designers. ### Product Designer (Contract) @ Envoy Jan 2019 – Jan 2019 | Irvine, California Worked with the talented team over at Envoy on client and internal work. I leveraged my knowledge in UX thinking, Fast and scalable design implementation, and interaction design ### Product Design Intern @ Passport Brand Design Jan 2018 – Jan 2019 | Newport Beach, California ### Product Designer @ XTOPOLY Jan 2015 – Jan 2018 | irvine, CA Xtopoly is digital brand agency built around intelligence and creativity to help create a seamless experience across all of your digital devices. ### Design Intern @ XTOPOLY Jan 2014 – Jan 2014 As a summer internship, i learned the benefits of working with a team and how to work in a fast paced working environment. Skills Developed are UX design,Keynote for Wireframes, Understanding Photoshop and its uses ## Education ### Bachelor’s Degree in Graphic Design Laguna College of Art and Design Jan 2016 – Jan 2018 ### Graphic Design Santiago Canyon College Jan 2013 – Jan 2015 ### corona high ## Contact & Social - LinkedIn: https://linkedin.com/in/usman-fahimullah-2b6649a6 - Dribbble: https://dribbble.com/Usmanf12 - Behance: https://www.behance.net/Usmanf12 - Portfolio: https://www.figma.com/deck/zYVGTa8xtdeNagmPBXEm4r/UF-Portfolio_Presentation-2025?node-id=1-16706&t=DpqkE9kj4vJktRDG-0&scaling=min-zoom&content-scaling=fixed&page-id=0:1 --- Source: https://flows.cv/usmanfahimullah JSON Resume: https://flows.cv/usmanfahimullah/resume.json Last updated: 2026-03-25