Tackling the lack of a scalable way to monitor and verify tree plantations by redesigning planter and reviewer workflows and shaping the TreeTracker 2.0 iOS redesign, targeting a 50–60% increase in successfully verified tree submissions.

Conducting UX audits across existing product flows to surface breakdowns in data entry, verification, and review states, then translating findings into concrete design changes and system recommendations.

Expanding Greenstand’s internal design system by defining 20+ WCAG-aligned components and patterns, improving visual consistency and accessibility across the Treetracker ecosystem, and clearer documentation to support faster, more consistent product development.

Contributing to product and brand unification by aligning visual language, interaction behavior, and system feedback across multiple tools and features within the TreeTracker ecosystem.

Conducted stakeholder mapping and 40+ cross-demographic interviews to uncover key trust breakdowns in news consumption.

Designed a mobile-first article transparency layer showing author info, source types, image context, and fact-check indicators.

Trust perception increased by 36%, and users were 2.4× more likely to complete articles when source clarity was provided.

Redesigned Bank of Baroda’s app during its shift to bob World, streamlining IMPS flow, halving drop-offs to 2.5M, and raising success rates to 75% across 10M+ users in 3 months.

Drove credit card adoption by improving visibility and streamlining onboarding, resulting in 287% growth and 11,000+ activations in 6 months.

Designed micro-interactions and UI enhancements for POP and nTandem apps, incorporating client feedback through iterative reviews and usability testing.

Created pitch decks, UX audits, and demos with cross-functional teams to drive enterprise buy-in for digital transformation.

Created the company’s first responsive website with custom illustrations, boosting sales turnover by 15% and increasing user engagement by 60% within 8 weeks.

Redesigned showroom layout, increasing dwell time by 35% and driving higher-value purchases.