# Vachan B. > Product Designer @ CNN | Payments, Consumer Fintech & Media | Transactional UX & Data Systems | Vibe Coder Location: San Francisco, California, United States Profile: https://flows.cv/vachanb I design products that turn messy, high-stakes problems into clear, confident user experiences. I enjoy working on complex systems and making intelligent tools usable and human. Across fintech, media, and AI, I’ve led work that strengthened trust, improved decision-making, and scaled adoption for millions. I’m drawn to challenges that require rigor and empathy in equal measure and to building products that make a meaningful difference. ## Work Experience ### Product Designer @ Greenstand Jan 2025 – Present Tackling the lack of a scalable way to monitor and verify tree plantations by redesigning planter and reviewer workflows and shaping the TreeTracker 2.0 iOS redesign, targeting a 50–60% increase in successfully verified tree submissions. Conducting UX audits across existing product flows to surface breakdowns in data entry, verification, and review states, then translating findings into concrete design changes and system recommendations. Expanding Greenstand’s internal design system by defining 20+ WCAG-aligned components and patterns, improving visual consistency and accessibility across the Treetracker ecosystem, and clearer documentation to support faster, more consistent product development. Contributing to product and brand unification by aligning visual language, interaction behavior, and system feedback across multiple tools and features within the TreeTracker ecosystem. ### Product Designer (Capstone Project) @ CNN Jan 2025 – Jan 2025 | San Francisco, CA Conducted stakeholder mapping and 40+ cross-demographic interviews to uncover key trust breakdowns in news consumption. Designed a mobile-first article transparency layer showing author info, source types, image context, and fact-check indicators. Trust perception increased by 36%, and users were 2.4× more likely to complete articles when source clarity was provided. ### Program Assistant @ California College of the Arts Jan 2024 – Jan 2025 ### UI/UX Designer @ Winjit Technologies Pvt Ltd Jan 2023 – Jan 2024 Redesigned Bank of Baroda’s app during its shift to bob World, streamlining IMPS flow, halving drop-offs to 2.5M, and raising success rates to 75% across 10M+ users in 3 months. Drove credit card adoption by improving visibility and streamlining onboarding, resulting in 287% growth and 11,000+ activations in 6 months. Designed micro-interactions and UI enhancements for POP and nTandem apps, incorporating client feedback through iterative reviews and usability testing. Created pitch decks, UX audits, and demos with cross-functional teams to drive enterprise buy-in for digital transformation. ### Product Designer @ Deepgiri Tile Bath Kitchen Jan 2022 – Jan 2023 Created the company’s first responsive website with custom illustrations, boosting sales turnover by 15% and increasing user engagement by 60% within 8 weeks. Redesigned showroom layout, increasing dwell time by 35% and driving higher-value purchases. ### Founding Product Designer @ Havi Jan 2021 – Jan 2022 Designed a line of eco-friendly robotic toys, achieving global bestseller status on Amazon and contributing to a 30% increase in overall product sales within the launch quarter. Led workshops for 100+ underprivileged children, using play-based testing to boost engagement and refine the product. ### Product Designer @ Webby Toys Jan 2021 – Jan 2021 Designed a compact, portable playset that reduced storage space by 30% and improved handling for children. Improved usability and interaction through iterative feedback, increasing engagement by 40%. ## Education ### MDes in Human Computer Interaction California College of the Arts ### Industrial Design in Product Design Unitedworld Institute of Design (UID) ## Contact & Social - LinkedIn: https://linkedin.com/in/vachan-batavia - Portfolio: https://www.vachanbatavia.com --- Source: https://flows.cv/vachanb JSON Resume: https://flows.cv/vachanb/resume.json Last updated: 2026-04-13