• Work on building the experiences across the Payments lifecycle, starting from commerce apps to enable the merchant to accept payments to dashboards, reports, and settings to manage and customize preferences.

• Support the customers’ needs and the business objectives by solving problems in unusual and innovative ways.

• Proposed and implemented intuitive design solutions and communicated the UX plan and strategy to the team.

• Implemented and ideated UX assets including storyboards, sketching, brainstorming, task analysis, user stories, user flows charts, and workshops.

• Tested designs through prototypes, and usability testing techniques.

• Optimized and streamlined the member checkout to meet an intuitive experience and business goals.

• Independently partnered with cross-functional team members on delivery of customer-focused products.

• Created high-quality interaction design to improve ease of use, discoverability and comprehension.

• As a founder of ReJoy and a consultant of NYIT’s Department of Public Good”, designed and approached a fun intergeneration platform for NYC senior citizens and college students.

• Defined and mapped out the application using research, user flow, mental model and database for different platforms.

• Led a team of engineers and designers from planning to implementation.

• Modified designs and specifications of the website and web app to address usability issues and define value proposition.

• Created and promoted ads campaigns, illustrations, and graphics for different media and formats.

• Delivered digital and print production graphics for social media content and events promotion.

• Managed and operated “HIVE” tech department having AR/VR, 3D printing and others.

• Defined end-to-end solutions (user journey, product flow, wireframe) for fashion buyers.

• Organized and conceptualized UX and UI resources for various clients’ projects.

• Developed print and digital marketing assets and art direction of photo shoot to represent brand story.

• Analyzed, conceptualized and designed new visual experiences for textile traders and international buyers.

• Increased conversions and generated online sales with improved design and new features.