# Vaishali Kriplani > Senior Product Designer (Commerce & Payments) @GoDaddy Location: Mountain View, California, United States Profile: https://flows.cv/vaishali Ambitious, organized, self-driven designer possessing strong analytical, problem-solving, and interpersonal skills. Pays attention to detail and meeting deadlines under pressure. Has diverse experiences and focused on continual professional and personal growth, including business and process improvements.She loves studying user behaviors, finding creative ways to address challenges, and developing user interface elements to embrace smooth experiences for the people. ## Work Experience ### Senior Product Designer (Commerce & Payments) @ GoDaddy Jan 2022 – Present | California, United States • Work on building the experiences across the Payments lifecycle, starting from commerce apps to enable the merchant to accept payments to dashboards, reports, and settings to manage and customize preferences. • Support the customers’ needs and the business objectives by solving problems in unusual and innovative ways. ### UX/UI Designer @ Techouts Jan 2021 – Jan 2022 | Maryland, United States • Proposed and implemented intuitive design solutions and communicated the UX plan and strategy to the team. • Implemented and ideated UX assets including storyboards, sketching, brainstorming, task analysis, user stories, user flows charts, and workshops. • Tested designs through prototypes, and usability testing techniques. ### UX Designer III (Checkout) @ PayPal Jan 2021 – Jan 2021 | San Jose, California, United States • Optimized and streamlined the member checkout to meet an intuitive experience and business goals. • Independently partnered with cross-functional team members on delivery of customer-focused products. • Created high-quality interaction design to improve ease of use, discoverability and comprehension. ### Founder | UX/UI Designer @ ReJoy Jan 2020 – Jan 2021 • As a founder of ReJoy and a consultant of NYIT’s Department of Public Good”, designed and approached a fun intergeneration platform for NYC senior citizens and college students. • Defined and mapped out the application using research, user flow, mental model and database for different platforms. • Led a team of engineers and designers from planning to implementation. ### UX | Graphic Designer @ The Artists Forum Inc. Jan 2020 – Jan 2021 | New York, United States • Modified designs and specifications of the website and web app to address usability issues and define value proposition. • Created and promoted ads campaigns, illustrations, and graphics for different media and formats. ### Graduate Design Assistant @ New York Institute of Technology Jan 2019 – Jan 2020 | Greater New York City Area • Delivered digital and print production graphics for social media content and events promotion. • Managed and operated “HIVE” tech department having AR/VR, 3D printing and others. ### Design Assistant @ Bibhu Mohapatra Jan 2019 – Jan 2019 | New York City Metropolitan Area ### Graphic Designer @ Indesign Pvt Ltd Jan 2017 – Jan 2019 | India • Defined end-to-end solutions (user journey, product flow, wireframe) for fashion buyers. • Organized and conceptualized UX and UI resources for various clients’ projects. • Developed print and digital marketing assets and art direction of photo shoot to represent brand story. ### Graphic Designer @ Mittal International Pvt Ltd Jan 2016 – Jan 2017 | India • Analyzed, conceptualized and designed new visual experiences for textile traders and international buyers. • Increased conversions and generated online sales with improved design and new features. ## Education ### Master of Fine Arts - MFA in Computer Graphics New York Institute of Technology ### Bachelor of Arts - BA in Textile Design Pearl Academy ## Contact & Social - LinkedIn: https://linkedin.com/in/vaishali-kriplani --- Source: https://flows.cv/vaishali JSON Resume: https://flows.cv/vaishali/resume.json Last updated: 2026-02-23