# Vaishnavi Ram > Senior Staff Product Designer @Intuit • 2 Patents • Ex-TikTok, Google, VMware, Apple Location: Fremont, California, United States Profile: https://flows.cv/vaishnavi Product Design leader with 15+ years shaping digital experiences across Consumer, Finance, E-Commerce, and Enterprise industries. I craft product experiences that balance innovation, usability, and business impact, always putting people at the heart of design. Specialized in building intuitive, scalable, and impactful products, from 0 → 1 launches to global-scale growth initiatives. I've designed solutions that balance user needs with business outcomes, serving millions of users across B2B, B2C, and B2B2C ecosystems. Proven track record of driving innovation at companies like Google, VMware, TikTok, Apple, and Cognizant. Passionate about building high-performing design teams, mentoring emerging talent, and driving cultural change through craft, curiosity, and collaboration. Focused on delivering experiences that challenge assumptions, push boundaries, and unlock long-term business value. My approach? Ask the right questions. Challenge assumptions. Learn by unlearning. Great design emerges when we break conventions, explore fresh perspectives, and continuously iterate toward excellence. Industries: Consumer Tech, Financial Services, E-Commerce, Cloud, Security. Read more on my design portfolio at: https://www.vaishnaviram.com. ## Work Experience ### Senior Staff Product Designer @ Intuit Jan 2025 – Present | Mountain View, CA Accelerating financial intelligence and revenue growth via Credit Karma <> TurboTax Platform ### Lead Design at Intuit @ Intuit Jan 2024 – Jan 2025 | Mountain View, California, United States ### Lead Design at TikTok @ TikTok Jan 2023 – Jan 2024 | San Jose, California, United States Led TikTok shop seller’s shop performance, customer service platform, and CRM to optimize communication channels and innovative tools in the global e-commerce market, resulting in an incremental GMV uplift of up to 75x. • Managed customer support chat and CRM for B2B2C users on Desktop/App. • Implemented strategies to enhance seller experience and drive revenue growth. ### Interaction Design - Lead @ Google Jan 2021 – Jan 2023 | United States Led the end-to-end redesign experience of inventory management in fleet optimization. Validated existing supply chain management experience to revitalize inventory efficiency, reduced operational dependencies for B-to-B users. Exemplified user-centric approaches by conducting design sprints and workshops with XFn Partners. Activities: *Community contribution through team-building tasks. *Member of the design hiring panel. ### Staff Product Designer @ VMware Jan 2020 – Jan 2021 | Palo Alto, California, United States Led the 0 to 1 launch of the NSX product’s first digital transformation from an Appliance to a Kubernetes platform for user growth optimization & operational efficiency Built B-to-B saas experience, collaborating with the XFn squad to identify the highest-impact product areas NSX's Product core team thrived with a start-up mindset and led the team to achieve its growth goals. Active in design hiring, committed to scaling the team and onboarding team from acquisitions ### Senior Product Experience Designer @ VMware Jan 2018 – Jan 2020 | Palo Alto, California Successfully designed and launched the first data visualization experience for consumer's network and security environment through 'NSX Intelligence'. Assessed design following Web Content Accessibility Guidelines (WCAG) to procure product certification 3 Patents were filed for visualizing the network environment & data flows. ### Senior User Experience Designer (for Cognizant) @ Apple Jan 2017 – Jan 2018 | San Francisco Bay Area Led a methodical approach to redesigning the product experience, enabling individuals/firms (B-to-B & B-to-C) to seamlessly take their Apple-compatible accessories from ideation to POS in Apple stores. Partnered closely with product and engineering teammates to make decisions quickly, learn from them, and iterate. I impacted the way in which our team approached experience design and encouraged more to ensure what’s best for the user while filling the gaps and constraints from stakeholder vision to product shipment. * Lead user research and product design with 2 types of end-users: consumers and admin * Lead the product vision of stakeholders and amplify the design guidelines to engineers ### User Experience Designer (for Cognizant) @ Apple Jan 2015 – Jan 2017 | Chennai Area, India Project 1: Partnered with the product team to redefine the Apple Product launch performance experience. Project 2: Conversion of a complex data application to a smart tool, an experience elevation pitch for an existing application portal. Drive design validation through rigorous analysis based on heuristic principles My multifaceted role involved kick-starting the ideation process and communicating design interactions based on intuitive research findings aligned with stakeholder vision statements across all product aspects. I ensured that the Eng stakeholders executed the same flawlessly across all platforms. ### User Experience Designer @ Cognizant Jan 2014 – Jan 2015 | Chennai Area, India At Cognizant’s - Field Marketing Centre Of Excellence, I worked closely with Field Marketing representatives and Client Relationship Manager as Experience Designer translating user research findings and interaction flows into design architecture for Microsite and Marketing Collaterals. I implemented creative strategic design experience that could be scaled up to different geographies as it was envisioned to be expanded to clients across the globe. Along with these, I worked on multiple proofs of concepts, a few of which were added to my portfolio site. ### Interaction Designer (for Cognizant) @ AstraZeneca Jan 2012 – Jan 2014 | Chennai Area, India I worked as Interaction designer investing countless hours in researching and testing best user interaction for touchscreen interface (TSi) and web app for AstraZeneca's B-to-C users. Tailoring the brand communication to target US pharma consumers through physical kiosks with touch screen interaction put up at public places to educate more about the different brands of the Pharma client. As touchscreen technology and screen sizes continued to evolve, it was a challenging role to make it easy for the user to interact in their social environment without any mental blocks, while the client appreciated the increase of traction it brought. ### Brand Designer (for Cognizant) @ AstraZeneca Jan 2011 – Jan 2012 | Chennai Area, India As a Brand Designer, was part of cognizant's pitch and win over AstraZeneca Projects, to work as Agency Of Record to introduce their new brand Dutoprol. It is the first of its kind - AZ brand to take a novel launch approach utilizing a direct-to-patient program. Responsible for complete new brand development, communicate the story, values, and ideals of a brand to effectively connect them to their target audience. * Brand Identity/Strategy, Illustration and OmniChannel Marketing Campaigns * Coordination with the Creative Head at onsite for requirement gathering * Designed all creative assets and promotional materials ### Visual Designer (for Cognizant) @ AstraZeneca Jan 2010 – Jan 2011 | Chennai Area, India My design career kick started with a major pharmaceutical client, AstraZeneca (for Cognizant). Delivering Design Intelligence, Data Visualization for Static & Marketing collateral of various AstraZeneca Pharma brands, adhering to each of their Branding guidelines. It was challenging to work across multiple brands at the same time and was stringently following each of their guidelines crafting high quality visuals. ## Education ### Masters in Business Administration in System Management University of Madras ### Certified Advanced in User Experience Design and Research uxmint academy ### Bachelor's degree in Visual Communication University of Madras ## Contact & Social - LinkedIn: https://linkedin.com/in/vaishnaviram - Website: https://www.vaishnaviram.com --- Source: https://flows.cv/vaishnavi JSON Resume: https://flows.cv/vaishnavi/resume.json Last updated: 2026-02-23