# Vaishnavi Hire. > Designing at the Intersection of Business Goals & User Needs | 7+ Yrs in UX Research, Strategy & Prototyping for SaaS & Enterprise services Location: Pune Division, Maharashtra, India Profile: https://flows.cv/vaishnavihire 🙋‍♀️ Hi, I am Vaishnavi, a User Experience Designer and Engineer by heart. 🎯 As a User Experience Designer with 7 years of experience, passionate about helping businesses to grow by invoking User Centre Design, Human Factors and Persuasion Strategies. Humanizing products thus focused on building optimal solutions for problems and crafting delightful User Experiences and Interfaces. 🎧 I started my carrier as a Technical Support Engineer, where I use to provide Technical support remotely to clients, thus dealing with clients and solving their problems on projects related to Website Building. This helped me a lot in Empathizing and Enhancing my experience in terms of Customer Service by dealing with their problems with patience, but at the same time, it generated my interest and love for designing and building products. 🚀 With this intention and passion for creating valuable experiences for customers and solving their problems, I choose my carrier path as a User Experience and Interface designer. 👩‍💻 Since then, I had hands-on experience with SaaS, B2B and consumer products across different market sectors like Inventory & logistics, Accounting, ERP, CRM, Payroll, HRMS, Customer Service Management, Enterprise Solutions, E-commerce, and Health Care, Fintech. 💡 What inspires me being a designer is the design principles and strategies which we use in building products digitally are applicable to our daily lifestyle as well- like one cooks food and tastes it before it is served to the guest to adjust the taste to make it palatable. User Experience design is Universally applicable all over and so I Strongly believe in - “Designing with heart and building with the mind.” ☺️ Would be happy to connect! Thanks ## Work Experience ### User Experience Designer @ Aspirio Jan 2020 – Present • Improving existing product designs and analyzing working concepts launched by competitors of similar products to match quality and performance. • Create design concepts and drawings to determine the best product Present product ideas to relevant team members for brainstorming Employ design concepts into functional prototypes • Perform research on product technologies and structures to implement into design concepts • Maintain up to date on current industry trends and market conditions. • Modify and revise existing designs to meet customer and business expectations. • Client Management, Project Management & Preparing Documentation of UX Deliverables. ### User Experience Designer @ Deskera Jan 2019 – Jan 2020 | Pune, Maharashtra, India • Collaborate with product management and marketing team to define and implement innovative solutions for the product direction, visuals and overarching experience. • Manage the entire design process from concept preparation to final artwork. • Employed Design methodologies to design practical, functional and desirable digital services mapped with a customer’s business objectives and technology roadmaps. • Plan, prioritize, coordinate, and conduct user requirements analysis, synthesis, stakeholder interviews, competitive analysis, personas, user stories and task flows, customer journeys, information architecture, heuristic evaluation, wireframes (paper/digital) prototyping and implementation. • Conduct usability testing, UX audits after development and gather feedback, • Attend daily stand-ups, design sprints, weekly demos to update the rest of the team and the stakeholders. ### UX/UI Designer @ DigiPerfect Jan 2016 – Jan 2019 | Pune Area, India • Design and develop solutions that are highly reliable, scalable, and perform to meet business-defined service levels. • Client interviews, requirement gathering and documentation prioritizing and planning with the team. • Worked on research, comparative study, prototyping, wireframing, storyboarding, information Architecture, Task Flows and Scenarios. • Work with developers to define best practices and processes around user interface development. ### Technical Support Engineer @ Aress Software Jan 2015 – Jan 2015 As a Technical Support Engineer, I was responsible for providing technical support to clients remotely. • Responsible for assisting clients and solving problems from the moment they call the customer service line until the issues are resolved. • I was part of the project "Webzai" under which I used to handle Client Queries related to Website Building and Support Issues for the same. ## Education ### Bachelor of Engineering (B.E.) in electronics and telecommunications Sandip Foundations Sandip Institute of Technology & Research Centre, P.O.Mahirawani, Dist.Nashik ## Contact & Social - LinkedIn: https://linkedin.com/in/hvaiux-92562b121 --- Source: https://flows.cv/vaishnavihire JSON Resume: https://flows.cv/vaishnavihire/resume.json Last updated: 2026-03-31