# Vajira Nissanka > Product/UX Design Leader Location: San Francisco, California, United States Profile: https://flows.cv/vajira Systems Thinking Product Design Leader with experience in product/UX design and user research in complex B2B enterprise software, B2B2C products and B2C experiences. Excel at defining strategic design visions, leading end-to-end product experiences that solve complex problems, and driving measurable impact through data-informed decisions and robust design systems. Passionate about fostering a culture of design excellence, I empower teams and collaborate cross-functionally to deliver remarkable, customer-centric solutions. ## Work Experience ### Founder, Product Designer, Product Owner @ Causework (Stealth) Jan 2025 – Present | San Francisco, CA Designing a platform to create cashflows for your favorite charity using your free time, your skills and/or your unwanted items. ### President - Altria Consulting, Inc. USA @ Altria Consulting Jan 2025 – Present | San Francisco, California, United States As President of Altria Consulting’s US operations, I lead the strategic growth and market expansion of our North American presence. I serve as the primary bridge between our US-based clientele and our global delivery center in Sri Lanka, where a 175+ person workforce executes enterprise-grade projects in ERP, Data Analytics, IT infrastructure, and Cyber Security. By aligning our clients' digital transformation goals with our deep technical expertise across platforms—including SAP, Snowflake, Oracle, Microsoft Fabric, Power BI, Tableau, Boomi, Informatica, Azure, and AWS—I ensure the delivery of scalable, high-impact, and cost-effective solutions. ### Head of Product Design (Director Of UX) @ B-Stock Solutions Jan 2020 – Jan 2025 | San Mateo, California, United States Defining product design vision and strategy for the world's largest B2B Re-commerce platform for excess merchandise serving large retailers and manufacturers. Building, scaling, and leading a high-performing design team through active mentorship and coaching. Partnering with Product, Engineering, Client Ops, Customer Support, Marketing and other orgs to define strategy and deliver impactful digital experiences, consistently balancing user goals with business objectives. Championing design system evolution, optimizing design processes and tools across the team to foster a culture of high craft and velocity. ### Principal UX Designer @ F5 Networks Jan 2019 – Jan 2020 | San Francisco, CA Collaborated cross-org and cross functionally through F5 acquisition of NGINX, ensuring seamless integration and alignment of design vision with evolving business needs. ### UX Lead - NGINX @ F5 Networks Jan 2018 – Jan 2019 | San Francisco, CA As part of NGINX Inc. prior to acquisition by F5 networks, owned the UX for NGINX Controller (https://www.nginx.com/products/nginx-controller/), NGINX's control‑plane solution that manages the NGINX data plane. ### UX Lead - Consultant/Fulltime @ Uplift Inc. Jan 2018 – Jan 2018 Collaborated with business stakeholders to improve the UX for UpLift's travel financing consumer experience, focusing on improving conversion rates while ensuring regulatory compliance. Enhanced the UX of the Customer Support tool based on user needs, enabling agents to provide better customer service. ### Principal UX Designer @ ItsOn, Inc. Jan 2015 – Jan 2017 | Redwood City, CA Led UX for an award-winning Telco product (B2B2C SaaS for mobile operators, B2C native apps for mobile subscribers). Designed consumer journeys, encompassing plan selection, purchasing, usage monitoring, payment management, loyalty programs, and many other features for millions of mobile subscribers in different countries. ### Lead UX Architect @ SunEdison Jan 2011 – Jan 2014 | Belmont, CA Architected and designed tools and features for B2B SaaS products and B2C products. Owned the UX for SunEdison Connect (flagship product), an enterprise-grade solar management SaaS solution that provided actionable data visualization and operational workflows for diverse personas and stakeholders. ### UX Architect (Consultant) @ Walmart eCommerce Jan 2011 – Jan 2011 Provided UX expertise and support to improve product bundle conversions, introduce an online layaway experience, and update designs for MAP pricing compliance. ### Senior User Researcher - Oracle Fusion @ Oracle Jan 2008 – Jan 2011 Provided User Experience research and design leadership for Oracle CRM applications. Worked on Customer Support, Sales, and Marketing components. Led the concept design efforts for the next generation Contact Center. ### User Researcher - Oracle Fusion @ Oracle Jan 2006 – Jan 2008 Provided User Research support to build Oracle CRM applications (Oracle Fusion) from ground up. Worked on Customer Support, Sales, and Marketing components for Oracle Fusion. ### User Researcher - Siebel @ Oracle Jan 2005 – Jan 2006 Provided User Experience design and research expertise for Siebel Customer Support and Sales applications. Joined Oracle with its acquisition of Siebel. ### UX Intern (UI Design and Research) - IMS, Silicon Valley Lab @ IBM Jan 2004 – Jan 2005 Provided User Experience expertise for IBM IMS database products. Applied human factors principles and usability findings to design novel and intuitive user interfaces. Applied usability principles to evaluate software products and their user interfaces. Planned and conducted usability studies and reported findings. Provided redesign recommendations and worked with product teams to facilitate redesign efforts. ### Human Factors Researcher - Human Automation Integration Lab @ San Jose State University Jan 2003 – Jan 2004 Conducted experiments and recommended design improvements for cockpit and ATC displays. Researched cognitive biases and expectations and their influence on flight crew performance. Designed and developed software plug-ins for Air Midas, a software tool that models and simulates cognitive behaviors of flight crews and air traffic controllers. ## Education ### Master of Science - MS in Computer Science (HCI Focus) University of Minnesota ### Bachelor of Science - BS in Computer Science University of Colombo ## Contact & Social - LinkedIn: https://linkedin.com/in/vajira --- Source: https://flows.cv/vajira JSON Resume: https://flows.cv/vajira/resume.json Last updated: 2026-04-13