+ Spearheaded the launch of a first-to-market multilingual AI Voice Ordering agent, automating end-to-end phone transactions and integrating intelligent upselling logic that drove a ~$3 lift in Average Order Value (AOV). + + Engineered the agent to resolve non-transactional inquiries, saving participating partners hundreds of staff hours weekly.

+ Recalibrated cross-functional processes and execution frameworks by integrating AI-driven workflows and automated quality checks, resulting in a 90% reduction in monthly bug reports and a significant lift in overall output quality.

+ Directed the end-to-end launch of the inaugural Android Consumer app and a comprehensive iOS facelift to ensure feature parity and optimized UX across the mobile ecosystem, resulting in a ~$5 increase in Average Order Value (AOV) for mobile transactions.

+ Architected an automated Email Marketing Engine (EME) featuring AI-triggered lifecycle campaigns and a smart billing system, streamlining partner communications and optimizing revenue collection.

+ Led a series of UI/UX A/B tests to optimize the business-to-consumer (B2C) signup experience, increasing the overall signup conversion rate from ~65% to ~90%.

+ Converted the business-to-business (B2B) web product into a native app featuring a product-led self-service subscription model, successfully acquiring 250 customers within 2 months of launch and achieving an annual recurring revenue (ARR) of ~$100K.

+ Implemented UI/UX optimizations and automated the interview scheduling process, exceeding projected metrics and resulting in a 4x increase in interviews conducted and a 1.5x increase in successful hires.

+ Primary consultant for the merger and acquisition (M&A) strategy focused on the migration of ~2MM users and 3 products. Provided detailed analysis of feature performance and user cohorts to minimize churn risk.

+ Launched a whitelabel transactional product for restaurant owners, emphasizing search engine optimization (SEO), customer acquisition, reduction of operational costs, and a positive return on investment (ROI), resulting in a ~50% increase in organic traffic, ~12% increase in transactions (~100K net new orders monthly), and a ~40% increase in net new diners.

+ Led a cross-functional team to source digital tablet hardware that improved performance while reducing costs, resulting in a ~35% enhancement in product performance and annual savings of ~$150K.

+ Directed internal operations, product updates, restaurant partnerships, and both internal and external hiring for the first delivery driver program launched at Yelp.

Introduced guidelines, processes, and a monitoring system to track the performance of delivery drivers and improve the accuracy of estimated food arrival (EFA) times.

+ Coordinated A/B test campaigns on the web product, both with and without financial incentives, to increase conversion rates from web to app users, focusing on enhancing retention and lifetime value (LTV). Achieved app install increases ranging from 20% to 70%, depending on the conversion funnel.

+ Led research and conducted qualitative and quantitative analyses, implementing technical enhancements to provide customers with a more accurate estimate of food arrival (EFA). Improved EFA accuracy by ~20 minutes.

+ Launched a partnership with third-party photography companies to enhance the quality of food photography in consumer apps. Participating restaurants achieved ~5% increase in orders.

+ Led the enhancements of several products from phase 1 to +5 with a goal to increase new customer acquisition and existing customer retention generating ~300K orders monthly.

+ Implemented processes, software, and meeting ceremonies to maximize organizational efficiency and development agility.

+ Designed and led the development of the Hangry App, a dish recommendation app based on cuisine and restaurant preferences, which was featured on the Today Show.