# Valentina Bustos > Marketing @ EvenUp | Ex-Samsara | LATAM Location: San Francisco, California, United States Profile: https://flows.cv/valentinabustos I’m a marketing leader with 8+ years of experience building programs from the ground up, leading cross-functional teams, and launching products across global markets. One of the accomplishments I’m most proud of is building the marketing engine for Samsara’s (NYSE: IOT) expansion into Mexico, helping grow the business from $0 to $30M in ARR, and driving go-to-market strategy from ideation to launch for global product initiatives. I specialize in turning complex systems into strategies that people understand, adopt, and act on. I’m especially interested in applying adoption and go-to-market frameworks to climate and infrastructure solutions, and I’m passionate about connecting Latin America to global markets and translating local insights into strategies that scale. ## Work Experience ### Senior Marketing Manager @ EvenUp Jan 2024 – Present | San Francisco, CA About EvenUp: EvenUp is on a mission to close the justice gap using technology and AI. We empower personal injury lawyers and victims to get the justice they deserve. I joined during EvenUp’s $135M Series D ($1B+ valuation); company now valued >$2B after Series E. As an early member of the marketing team, I design and launch scalable programs from the ground up, improving cross-team efficiency and contributing to initiatives in demand generation, direct mail, webinars, web, video, content, and talent brand. ### Manager II, Product Marketing @ Samsara Jan 2024 – Jan 2024 | San Francisco, California, United States About Samsara: Samsara (NYSE: IOT) is the leading platform for Connected Operations, helping organizations increase safety, efficiency, and sustainability across their physical operations. Its technology enables companies to reduce fuel waste, lower emissions, optimize routing, and operate more sustainably at scale. I led the GTM strategy for Samsara’s new physical security products and its fastest-growing international market, achieving 100% YoY revenue growth and establishing Samsara as the leader in connected operations in Mexico. ### Senior Product Marketing Manager @ Samsara Jan 2022 – Jan 2024 | San Francisco Bay Area Pioneered the International PMM role by joining the US-based PMM team to lead international product launches, partnered with R&D on market-specific development, and aligned global and local strategies. ### Marketing Manager Lead, Mexico @ Samsara Jan 2019 – Jan 2022 | San Francisco, CA Led the marketing strategy that drove revenue from $0 to $20M ARR in the Mexican market within three years. - Launched and maintained a comprehensive inbound program, including webinars, events, email nurture campaigns, and paid ads, which drove marketing to source over 50% of annual bookings in the region - Worked closely with Sales to optimize outbound motion and improve lead-to-opportunity conversion rates - Developed SDR enablement & processes, marketing content, case studies, pitch decks, and high-touch experiences - Served as the regional expert for global stakeholders in R&D and Marketing, delivering QBRs and insights reports - Co-founded the Latinxs at Samsara Employee Resources Group (ERG) in 2019 ### Brand & Service Design Manager @ Procorp Jan 2017 – Jan 2017 | Santiago Metropolitan Region, Chile - Developed brand strategy, visual identity, and guidelines for NGO Soymás by synthesizing market research, stakeholder interviews, and user feedback, enabling consistent messaging across programs - Designed end-to-end customer experience journeys for major retailers (Cencosud, Sparta) using qualitative research (interviews, journey mapping) to uncover pain points and define service improvement opportunities - Contributed to 35+ co-creation workshops with senior executives to align stakeholders and shape service design strategies and brand positioning Procorp integrates strategic consulting, design, and marketing communications. 30 years ago, they were pioneers in conceiving a comprehensive proposal of services articulating diverse specialties of design and architecture in an effort to solve with a systemic approach the different needs of their clients and their brands. ### Graduate Teaching Assistant @ Pontificia Universidad Católica de Chile Jan 2015 – Jan 2017 | Design School Course: Ethnography and Design. Assisted for two years to Martin Tironi Ph.D. ### Design Researcher @ Laboratorio de Innovación Pública Jan 2015 – Jan 2016 The Public Innovation Laboratory (LIP) is an interdisciplinary initiative that contributes to improving the quality of services offered by public organizations to the citizens. Based on user-centered methodologies, the LIP involves all relevant stakeholders in the redesign of a service. Projects: - Research for improving senior citizens' experience in the use of public transportation. Result: Redactiva. - Research on conflicts between cyclists, pedestrians, and motorists in the city of Santiago de Chile Role: ∙ Planned and executed UX research based on design thinking methodologies (shadowing, interviews, intercepts) and visually communicated its analysis and insights, including design briefs for further development. ### Graphic Design Intern @ Armstrong & Asociados Jan 2013 – Jan 2014 ∙ Involved in the design and execution of marketing campaigns for some of Armstrong&Asociados’s biggest customers (Caterpillar, Hyundai, Gasco, Cruz Blanca) and designed the brand book for LarrainVial investment group. ## Education ### Post-Graduate in Management and Business Track University of California, Berkeley ### Integral Design Pontificia Universidad Católica de Chile ### Undergraduate Programme in Social Sciences University of Amsterdam ## Contact & Social - LinkedIn: https://linkedin.com/in/valentinabustos --- Source: https://flows.cv/valentinabustos JSON Resume: https://flows.cv/valentinabustos/resume.json Last updated: 2026-04-05